Massmailsoftware Blog

There’s one word that can carry quite a bit of power when used as part of your marketing message: “Free”. Admittedly, “free” doesn’t carry the weight it used to. With everyone reaching the point of becoming over-saturated with marketing messages, something that has the word “free” attached to it has almost become a turn-off…especially online. But it can still be a very effective tool, when used correctly; for example, as an inducement to opt-in to your newsletter or email list. In many people’s minds, a successful marketing message has lots of exclamation points, underlines and flashing messages. These things were […]

Email marketing can be one of the most effective ways of improving your business, but there’s one simple step you can take to improve how your email campaign is received. Whenever possible, address your customer by their name. Simple, right? Unfortunately, it’s not obvious to quite a few online marketers. Everyone has received basic spam email marketing messages in their inbox, and most of the time it’s either a generic message, or a message that addresses someone by name…just not yours. This is why using your customer’s name can make you stand out from everyone else. When you say “Listen […]