Massmailsoftware Blog

This is a story about ordinary guy from ordinary city who nowadays makes over 100K $ per month… It’s unbelievable, but it’s truth! He really inspires me, guys! In the 1980’s, Jeremy Shoemaker’s mom purchased an Apple IIc. Schoemaker found it amazing! He began to write simple programs on the Apple, mostly consisting of repeating test messages that said, “My mom is cool.” 1995-Schoemaker was an appliance salesman at Sears when a customer offered him a job at an ISP in Moline, IL. He was known to have “computer skills” as he spent most of his free time at work […]

You definitely work in Marketing, if: 10. You lecture the neighborhood kids selling lemonade on ways to improve their look-to-buy ratio. 9. You get all excited when it’s Saturday so you can wear casual clothes to work. 8. You refer to the tomatoes grown in your garden as “deliverables.” 7. You find you really need PowerPoint to explain what you do for a living. 6. You normally eat out of vending machines and at the most expensive restaurant in town within the same week. 5. You wear gray to work instead of navy blue to make a bold fashion statement. […]

The International Marketing Organisation warns! One of the main reasons why many small businesses fail, is that they get too many new customers. What’s that I hear you say? You thought you were supposed to get new customers. Well yes, you do want to get new customers, but only if they come back and buy from you at least 5 times. Let me explain what I mean. Each time you market to a new customer it costs you money. This is known as your acquisition cost. To calculate your acquisition cost, you need to workout the cost of your marketing, […]

Email Pope Benedict XVI The email address of Pope Benedict XVI is benedictxvi@vatican.va.It is unlikely you will receive a personal response if you send an email to the pope, but the Holy See does read, collect and route all mail. The Pope possibly has another private email address inside the Vatican. Pope John Paul II, the First Pope of the Internet Age When Karol Józef Wojtyla became Pope John Paul II in 1978, email was still in its infancy. The first email had been written seven years ago, but barely a handful of people knew computer networks existed at all. […]

1. Find Email Addresses in Previous Email Correspondence If you have emailed them before, you probably have their address. Go find it now. 2. Find People in Email Address Directories or White Pages From public records to MySpace.com to email address directories and change of address services: find people and their email addresses using dedicated search engines. 3. Find Somebody’s Email Address by Searching the Web Search somebody’s email address like you search for anything else on the Web (and successfully). 4. Search for Email Addresses in Usenet Newsgroups Find the person whose email address you are looking for in […]

A guy selling nothing on eBay is promoting it as the dumbest eBay auction ever. Since the idea isn’t new (nothing has been sold on eBay before, as even he admits), it may just live up to the claim. The seller writes: Rather than put up some arbitrary item that’s worthless and intangible, I figured I’d just put up something of equivalent value: nothing. You are bidding on absolutely nothing. I won’t send you anything if you win the auction. Shipping on this particular item is free. I will send you exactly what is described here, including no item and […]

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. That’s why you’d try some new placements, pal! Segment your list or, if you can’t segment, use consecutive issues to vary the placement of standard links. Monitor click-through rates closely to determine which link works best in a certain position, and in which position a link works best. *** By my mind, the best place for link is after the whole text, […]

Here are 9 most powerful marketing advices ever. Many successful compaigns in whole world follow them with pleasure! Let’s start: 1. Stage a protest for “good customer service.” Imagine what would happen if you had picketers outside your place of business with picket signs that read something like, “We’re protesting good customer service at this location!” or “This place is full of nice people interested in customers!” First, you’ll get noticed. Second, you may get coverage by the local media. 2. Conduct a random act of kindness. Pay the toll for the car behind yours and ask the toll collector […]

Going back to the fantastic graphics I posted about on Wednesday, I wonder if you’re advertising enough in your marketing emails. If you recall, the image that represented “marketing” was a single statement, while “advertising” was the same statement repeated several times. This brings us to your email marketing message, whether it’s a newsletter or a straight sales email. I’m sure you have a call to action, but do you repeat it? I don’t know about you, but there are days when I’m as dumb as a box of rocks. On those days (and most others if you ask my […]

I’ve mentioned before that the process of sales can be boiled down to solving problems. Seth Godin has a great angle on this idea: That thing you’re marketing… Does it add to stress or take it away? Is it stressful to talk about it? Buy it? Get rid of it? Is it more stressful not to buy it than it is to go ahead and buy one? Does it promise to reduce stress, but end up causing more? This is a great thing to keep in mind while creating your marketing message. It doesn’t necessarily mean you have to use […]