Massmailsoftware Blog

  Internet Marketing Secret – Reduce Identity Crisis in Your Marketing Business – the well known tactics by Joel Christopher. Businessmen did it before, but Joel was the first who wrote about it. Now I share his tactics with you. Identity crisis can occur on a large scale if it extends to your business.If you want to succeed in your internet marketing business, you must be able to get over your identity crisis and be able to get down to work around your chosen identity. This is essential among the other steps in your marketing plan since it will help […]

The Real Graphic Design Rules 1. Your fonts will default to the worst possible font available on the machine you are showing your work on. 2. The less time you have the more useless your computer will become. 3. If you have two versions of a photo, the wrong one will make its way to the printer. 4. Promises made by the sales staff have no basis in reality. 5. The sales staff will promise anything. 6. If the text consists of two words, one will be misspelled. 7. Speed. Quality. Affordability. Pick two. 8. If the run is wrong, […]

The Difference Between Optimism, Pessimism & Marketing The Optimist says, “The glass is half full.” The Pessimist says, “The glass is half empty.” The Marketing Consultant says, “Your glass needs re-sizing.” It’s All in How You Look at It A mother relayed this experience, “I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. I was so surprised to see she was stark naked. As I was reeling from the shock, I heard my 5-year-old shout from the back seat, ‘Mom! That lady isn’t wearing […]

Why do we buy things? Do you realise your own reasons? Scientists and business-analytics have found main reasons why people buy. Here is a list – check it and find your own! Basic Needs – We buy things to fulfill what Maslow describes as the bottom of his hierarchy; things like food and shelter. Convenience – You need something now and will take the easiest or fastest path to get it. Think about the last time you were running out of gas, or were thirsty and found the nearest beverage of choice. This could also be choosing the safe vendor […]

What online marketing tactics will you select in 2008? Blogging (29%) Email marketing (16%) Search engine optimization (12%) Pay per click (8%) Social networks (Facebook, LinkedIn) (5%) Affiliate marketing (4%) Blogger relations (3%) Viral marketing (3%) Corporate web site (3%) Online public relations (3%) Free content (white papers) (3%) Behavioral targeting (2%) Video marketing (2%) Webinars/Teleconference (2%) User generated content (1%) Social News / Bookmarking (1%) IM / Microblogging (Twitter) (1%) Virtual tradeshows (1%) Online contests, giveaways (1%) Online communities/forums (1%) Paid reviews (1%) Blog advertising (1%) Online display ads (1%) Contextual Advertising (1%) Widgets (1%) Mobile ads (1%) Branded […]

Statistics is the greatest human invention and the most powerful marketing tool. During my researches I’ve found top 14 most horrible words for all customers. So if you’re professional businessman – you should check it for yourself and learn them! Let’s start, my friend! 1. Price This may be one of those “unavoidable terms” and in fact is one that seems to be expected in ecommerce sites, however, it might be worth testing different terms, or leaving it out completely (instead of saying “Price: $xxx” consider just listing the price as “$xxx”). Again, this depends on the site. 2. Cost […]

Online Method Cost Per Order Email Affiliate Programs >$7.00 $17.47 Paid Search Banner Ads $26.75 $71.89

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Check these 10 most funny and silly marketing fails in history! :)))))))) 10. Chevrolet Nova didn’t do well in Spanish speaking countries … Nova means ‘No Go’ … 9. Bacardi concocted a fruity drink with the name ‘Pavian’ to suggest French chic … but ‘Pavian’ means ‘baboon’ in German. 8. A peanut-packed chocolate bar targeted at Japanese teenagers needing energy while cramming for exams ran headlong into a belief that eating peanuts and chocolate causes nosebleeds. 7. Parker Pens translated the slogan for its ink, “Avoid Embarrassment – Use Quink” into Spanish as “Evite Embarazos – Use Quink” … which […]

Hello, my name is Zakk. I’ve written this article as a product real user, not advertiser, so it’s without fear of favour. I’m keen on internet marketing and online business, also doing articles and reviews. Today I’d like to explain main e-marketing method to increase real customer quantity and get subscribers. It’s about EMAIL MARKETING. As we all know, electronic mail is the best internet marketing resource, so if you: 1.) Are seeking ways to promote your online business 2.) Want to increase your profits 3.) Need new customers 4.) Or just get useful bulk email software to send the […]