There are 45 million owners of portable mp3 players in 2008. 29% of them have tried downloading and listening to podcasts at one point in time. We’re talking about 15,400,000 people who have been exposed to podcasts during a period when podcasting was just in its infancy. These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, you’ll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months: People […]