Massmailsoftware Blog

There are many options of using email lists, but what are the best practices or best ways of using them? We suggest the top 7 ways that you can utilize these resources, and we will also present options for using professional software for collecting of email addresses. * Marketing Email lists are widely used in e-mail marketing. Things to consider when using email lists for this reason is the targeted audience, the product you’re marketing and the amount of people you want to reach. A thorough research of the marketing data and focus on the target audience will ensure that […]

1. Be concise and to the point. Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read. 2. Answer all questions, and pre-empt further questions. An email reply must answer all questions, and pre-empt further questions – If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customer’s time but also cause considerable frustration. Moreover, if you are […]

Dear Atomic Marketing Blog subscriber, Today we would like to to ask you how we can improve our Atomic Marketing Blog. We have already changed the way the articles are written, we tried to make pick more specific and niche topics though the visual appearance and design is still the same. In spite of this we still wonder what you like and don’t like about the blog so that we can make more improvements. Take the Survey: How can we make Atomic Marketing Blog more useful to you? Answer and benefit As a token to your help we offer you […]

  Many marketing professionals inquire about the difference between Twitter and SMS Marketing, and which one is more effective. If you ask us the answer is both. We would also recommend adding Facebook, MySpace, YouTube, Flickr, blogging and other tools to complete your marketing arsenal. SMS Marketing and Twitter are similar as they both engage customers in communication, which is strictly spam free. You can use CRM pulled-based marketing, break thru the clutter and reach the customer by the phone or e-mail.

Business executives and owners who may wonder if they need to protect their corporate data will appreciate certain statistics that we have prepared. 43% of organizations say their information security function is now part of their organizations’ risk management function. –Ernst & Young The average loss per phishing victim jumped from $257 in 2005 to $1,244 in 2006. –Gartner Inc. 1 in 3 workers jot down their computer password, undermining their security. –Nucleus Research and KnowledgeStorm Read more below!

If email was a country its 1.4 billion populations would make it the largest in the World, bigger than China, bigger than the populations of the USA and European Union combined. 247 billion emails are sent each day. That’s one email every 0.00000035 seconds. In the time that it takes you to read this sentence some 20 million emails have already entered cyberspace. Every second the World email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size). $13.4 billion. This is the number of direct marketing dollars […]

Emphasize with Words Not Exclamation Marks In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command. While preparing an e-mail for a marketing campaign we suggest the following: Not to use exclamation marks in the email content. If you feel the need to use an exclamation point, reread and redo the sentence […]

What is bluetooth marketing? Bluetooth is a short distance communication technology, initially developed to replace cables connecting portable or fixed devices. Two key features of the technology are its low cost and low power. Bluetooth marketing is the process of transmitting promotional content through this bluetooth wireless technology to potential customers. To transmit bluetooth messages a bluetooth transmitting product is required. What can be sent over bluetooth? A huge range of digital content can be sent via Atomic Bluetooth Sender, including:

Well, my friend, you got your first SMS credits to spend. You may feel lost, but don’t even think of feeling alone, you are a proud owner of the greatest marketing tool. Steps below will help you to understand few techniques and cornerstones of SMS marketing and feel more comfortable during your  SMS campaigns. So, You’ve now got 160 characters to get your message across, where do we start… Atomic SMS Sender is the sms sending service allowing for short text messages to be sent right from web browser on your computer to cell phones of your customers or friends […]

Bulk SMS distribution Service has become very popular among various groups of marketers  as there is a growing need to effectively reach your clients, business partners and prospects using alternative methods other than e-mail. We proudly announce that 200,000 SMS messages have been delivered so far using Atomic SMS Sender service! Atomic SMS Sender is a web-based service that allows you to distribute SMS messages to a large number of mobile users in a matter of minutes. Features include full tracking and statistics, ease of use affordable rates  and prompt support. For more information regarding Atomic SMS Sender please visit […]