Massmailsoftware Blog

Inactivation campaigns will become more important, thanks to ISPs giving weight to engagement metrics when determining whether to deliver to the inbox or junk folder or to block email. Marketers with 50% or more of their list inactive will have to start devising strategies to deal with reducing that level. It will start with each company defining what “inactive” is for them, then progress to segmentation tactics to message inactives differently, and possibly culminate with reactivation campaigns that give subscribers a chance to reaffirm their interest or be dropped from the list. There was a panel of 20-somethings fresh out […]

Hi marketers! Ready or not, 2010 is here. It’s time to boost your email marketing sales, right? And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy. And I mean that 2010 is the year of email marketing! To ring in the New Year, we’ve compiled 5 email marketing tricks, tips and techniques that are likely to gain even more ground this year. 1. Integrating Email With Social Media. This email marketing […]

Shocking email marketing statistics 2009. Avoid these numbers – try reliable software! 1. 21% of email recipients report email as Spam, even if they know it isn’t 2. 43% of email recipients click the Spam button based on the email “from” name or email address 3. 69% of email recipients report email as Spam based solely on the subject line 4. 35% of email recipients open email based on the subject line alone 5. IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists

If the recent StrongMail “2010 Marketing Trends” survey is correct, online marketing spending will be up in the coming year. According to the report, 89% of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50% of businesses saying they would allocate additional dollars to their marketing efforts. The survey, conducted online Nov. 17–25, surveyed 1,057 business executives. What will they be spending their dollars on? Social media and e-mail marketing are the top two areas, with 69% of respondents saying they will be increasing e-mail spending; 59% saying they would be […]

Why hundreds of thousands of marketers and business owners choose Atomic Email Marketing Software? No matter how good your email marketing campaign is in terms of content, no matter how big your mailing list is, if you do not have the proper tool to distribute it and then check the results, all of your hard work will be in vain (Unfortunatelly…). Atomic Email marketing software is designed to make this final step easier and more beneficial. And we mean – really increase ROI and profit. There are a large number of companies currently offering different email marketing solutions. What we […]

Good day my friends! I’d like to post here real success stories that are related to SMS marketing and our software.These case studies are real.   They are excellent for generating or improving SMS marketing ideas for your business. Success Story #1 – Dunkin Donuts A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it. As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond to advertisements displayed […]

As the year comes to an end many business owners will be taking the time over the holidays to review their goals and to adjust their marketing strategy for 2010. Online market is the most unstable and the most fast-growing market in the whole world. I would like to turn your “christmas-mood mode” on and discuss online marketing trends for 2010. With that in mind, here are our top 10 online marketing visions for 2010: 1. Mobile Marketing Over the past few years mobile marketing has had a lot of mention in the press, but the ability of the average […]

Why Email Marketing? Experts and small businesses agree: “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” DMA Interactive

  “…more than 100 million data records of U.S. residents have been exposed due to security breaches every year.” It’s a mobile, connected world – and companies are paying the price for not monitoring and controlling electronic communications as they exit the safety of the company. While most organizations scan inbound email for unsolicited or dangerous content, most fail to check their outgoing email, IM and other Internet-based communications, essentially allowing the unauthorized or unintentional transfer of sensitive information outside of the organization.

Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder. Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.