Massmailsoftware Blog

A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater. But how do you get started and make the most of SMS marketing? Here are some extra important SMS Marketing tips and tricks to help you!

I always loved statistics, different statistics. Stats always help to make a choice. Here are most important Email Marketing Statistics for 2009-2010. As I say – know your market and know your customer!

Best day to send emails. Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales. On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) […]

Dear subscribers and guests, I would like to introduce you to our ultimate product called Atomic Email Studio.  Atomic Email Studio is an all-in-one (exactly 9-in-1) email marketing solution to promote online. From one place you can control all your email campaigns, create and send newsletters, manage mailing lists, collect contacts etc. Also, you have a convenient access to the statistics provided by our online services (email tracking, to SMTP service and more! We made this hot new web 2.0 store for Atomic Email Studio so you can easily get all necessary information about this product, including videos, testimonials and […]

Today I’d like to talk about one of the most useful tools in email marketing – Autoresponder software. As we all know, in most cases it’s a somewhere-based subscription service with monthly fee (hmmm, well, that looks limited and expensive). What I want to talk about today is a stand-alone fully functional autoresponder solution with no monthly fees. Sounds interesting? It is! So let me introduce Atomic Email Autoreply – smart autoresponder software that talks to your clients, filters messages and does so much more! Atomic Email Autoresponder (AEA) is a really must-have software for effective communication with your customers. […]

1. Design Button vs. text link: Which draws more attention? With potentially more than half of your subscribers reading messages with images off, they might be missing your call to action or link to your offer. Send one message with a button image, optimized with an action tied to the offer, to half your list. Send another message with a text link to the other half and compare results. Remember, instead of using a generic message like “click here” on the button image or text link, use a specific call to action like “buy now” or “get the details” or […]

Video-tutorial below will help you to learn more about all the innovative features that Atomic Email Studio has. Atomic Email Studio is a full all-in-one stand-alone software solution with such features like: Creating and managing email marketing projects Creating, building and collecting email lists Tracking email marketing feedback Getting email marketing campaign statistics Sending emails, setting filters, using proxy Extracting Whois information This is the only piece of software email marketer needs – no doubts, no worries! Fully automated email marketing machine is released. See more at Email Marketing Software Developers!

Additional info on email marketing – Top Email Marketing Software Solutions 7. Subject lines — this is only a test Did you know only 25 percent of marketers are testing subject lines on a regular basis? If you’re not constantly testing, you’re missing opportunities to find out which ones maximize opens and conversions. Before you test, make sure that your subject line is relevant to the call-to-action in your email. Subject line studies by Alchemy Worx and other groups have shown that using a subject line with 72 or more characters gives added relevance, increasing click through and conversion. Likewise, […]

Prior to constructing your email, make sure that your message is clear and concise. Develop and refine what you want to say so that readers don’t lose interest or get confused about what your call-to-action is. What is your offer? How will reading and clicking through this email help the reader? Make sure they know what’s in it for them. Before and during the building process, continually ask yourself, “What would I think if I got this in my inbox? Would I immediately delete it? Or worse, report it as spam?” Rule No. 1 — don’t be spam. Even the […]

Email marketing is very profitable business, and like every business it has rules. Here are few topics to make your email marketing business more stable and profitable. Don’t make mistakes listed below, and you’ll see how your email marketing business grow! You do not have a permission-based mailing list. Unless you have the recipient’s permission, you may be sending spam, which is against the law. Too many business owners take shortcuts and buy e-mail lists or compile them in unethical manners, such as harvesting them from the Web. Spam also hurts the reputation of your business. The CAN-SPAM Act provides […]