Massmailsoftware Blog

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any SMS campaign, there are four basic steps that should be followed: Set your objectives [What are you trying to achieve with the campaign?] Determine the measurement criteria [Will this be sales, responses, calls received etc.] Decide on a benchmark [How are you going to compare your success? – against prior campaigns, competition?] Select the right measurement tools to achieve what you have decided you need to achieve!

“Email is personal. SMS is more personal.” Although an email reaches the individual directly, is cheap, convenient and fast – this is where the similarities between email and SMS come to an end. Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for recipients to stop receiving messages – even if they do know who the sender is. The deletion process for an SMS is also longer and more tedious than for an email. People are therefore far more conscious of unwanted SMS messages than they are of traditional email Spam. It is AtomPark’s […]

Ladies and Gentlemen, Friends, Happy Customers, We are glad to announce that we’ve started developing process of the new Atomic Email Hunter version! What’s NEW in upcoming version: Faster HTTP / HTTPS Scan Email / Mobile Phone number extracting Connection with Email-sending and SMS-sending modules Social Media connections Java Script link recognizing Atomic Smart Engine – filling and submitting forms to get deeper access Multitasking and Much, Much More!

What, you don’t have a signature for your email messages and articles? Then you are missing out one of the cheapest, but most efficient marketing tools. But how do you create the perfect signature for your business? Let me show you: When creating your own promotional email signature, first you have to figure out how you want the reader to react. Do you want her or him to visit your web site, to purchase your products, or to join your newsletter?

Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released in July by the Direct Marketing Association. Marketing e-mails are also bouncing back at a rate of 3.72% and seeing a unsubscribe rate of 0.77%. Response rates for direct mail marketing pieces have also held steady, according to the organization, seeing rates of 3.42% for a house list and 1.38% for prospect lists. Marketing Association also noted that outbound telemarketing to prospects had the highest response rate at 6.16%, […]

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that? Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from […]

Well, email delivery is a tricky subject (so as any part of Email Marketing) – if you don’t contact your email list often enough, they won’t know who you are and they won’t open your email. On the other hand, if you send several emails per week to your list, you risk annoying your list members. It’s a delicate balance. Each list will be managed a little different, but here are four things to consider when you’re trying to set up your email delivery schedule. We are here to provide best Email Marketing tips, tricks and tactics, so… Let’s start! […]

If you are considering launching email marketing campaign or just an email newsletter – these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies. *E-newsletters establish a regular link between brand and customer. *Email provides instant contact for urgent announcements or releases. *Customers can receive messages wherever they are, either at home, at work or mobile. *Many customers spend a majority of their time at a computer where the message is delivered. *A well crafted email campaign can provide value to, and educate customers.

Hey guys, We all know that best results come with testing. Actually it’s more like “time x research = money”. And Email Marketing is not the exception! Here are 6 simple steps to test email marketing campaign. Steps are highly optimized, so you can test any of your email marketing campaigns. Step 1: Ask a Question Start the testing process by asking a question. What are you hoping for? Determine a specific goal to accomplish rather than attempt multiple goals with one blanket approach. A series of small steps can be easy to test and analyze:

Email Marketing and Social Media Marketing – two parts of one business! Best fit each other in money making and lead generating. It’s email marketing for social media, and social media for email marketing. Let’s combine these two different topics this time and see what’s the best technique to generate leads! An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI). According to the study of over 380 executives …