Massmailsoftware Blog

Hi friends, Here are statistics on digital marketing spending in 2010. Some $154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for $27.7 billion, driven by search and targeted display advertising: * Search spending accounted for 56.3% of digital spending in 2010, reaching $15.6 billion, up 6.4% from 2009 levels. * Display accounted for 33.6% of digital in 2010, reaching $9.3 billion, up 10.7%. * Email marketing accounted for 5.1% of digital, reaching $1.4 billion, up 8.6%. * Mobile accounted for 3.2% of digital, reaching $0.9 billion […]

This is a 2nd part of “Top 11 Personal Branding Trends”. Let’s discuss your personal branding in social networks and social media tools. Please enjoy! 6. Web Purity Omnipresent social networks, myriad blogs, always-on and always-connected workplaces and work spaces, constant online job searches—the Web has become a noisy and crowded place. No wonder it’s difficult for people who google you to get a clear picture of who you are—especially if you have a common name. They can’t be sure whether you’re the John Smith who ran the Boston marathon or the one who faced insider-trading charges. Services will soon […]

Hi friends, Hope you’re doing really well. Let’s talk about about popularity, glory and everything in between. Here are top 11 personal-branding trends for 2011, first-5 in the first part of this article. These great promotion ideas will keep you visible as you grow in your marketing career (affiliate marketing, email marketing, e-business). Quick tip: for 2011, video is a primary focus and plays a major role in most of these 11 trends below. Please enjoy!

Hi friends, Email Marketing is a great business with billions of revenue and investments. Email Marketing niche is changing as the time flies. Starting with 2009 we had to track and improve the social media part of Email Marketing. In 2010 we tested new HTML-emails, built-in social media widgets and built email lists using different social networks. Now let’s talk about year 2011. This is a very special year for all of email marketers, because we have so many techniques and trends now we need to track, test, and improve! Today we’ll talk about metrics. See below the chart for […]

If you’re a business using Facebook, you’ve probably set up a fan page (like ours – AtomPark Software fan page). Fan pages are specifically designed for businesses and brands that want to connect to customers and prospects on a large scale. A fan page lets you grow as big as you want, send updates to an unlimited number of fans, and keep the focus on the organization without revealing the administrator behind the scenes. But once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus […]

Hi friends, Here are Top 6 Email Marketing Trends and Strategies of 2011. But first off, I’d like to show you some digits that year 2010 gave us. * 97% of US households use email (e-Dialog, 2010) * 75% of internet connected homes use social networks (61.5% of all US Households) (Nielsen, 2010) * 91% of the US population uses a mobile device (CTIA, 2010) * 23% use a smart phone (Frank N. Magid Associates, 2010) Trend #1: “Content – Engagement Strategy” Listen, engage and take action with your subscribers. This means providing content that spurs interaction and promotes advocacy, […]

Dear friend, We wish You and your family and friends a very Merry Christmas and a Happy New Year. May all your holidays be happy and may you have a year blessed with joy, love, and abundance! To those we love and see each day and other loved ones far away To all good friends who mean so much, and those with whom we’re are of touch… Merry Christmas! Best, AtomPark Software Inc.,

Hi friends, Hope you’re doing well! Year 2011 is coming. What will it bring? Seasons are changing, markets are changing – and we need to prepare some special techniques to remain stable and successful in 2011. Let’s talk about Mobile Marketing, not SMS/MMS/BlueTooth, but just mobile market and mobile email marketing this time. 50% of Americans will have Smartphones by December 2011.

Hi friends, Google equals power, so as Facebook and Twitter. So does it mean that we’ll have a clash of media and search titans in 2011? Google is known as the most individual and independent search engine that changes its algorithms and analyzing processes quite often. The news is Google recently stated that they have over 200 factors in the ranking algorithm and each one of the factors may have several variations within each as well.  Now with one of these factors being ‘social rank’  how much of an affect does social have on rankings? Google Algorithms – …To Serve […]

Hi friends, Hope all is well! Today is the day to talk about social media trends for 2011. Social Media Optimization, as a part of Internet Marketing, is a key to success for online business in 2011. Actually it was a key to success in 2010 too.What I want to say is – on the one hand all marketers are once again looking at how they can regain and grow market share, on the other – in contrast, these same marketing professionals are faced with a growing population of digitally-oriented consumers who are connected 24/7 / 365, increasingly immune to […]