Massmailsoftware Blog

Hey guys, hope you’re doing great! Some say that each $1 spent in email marketing earns more than $40 in sales, and some say that each subscriber earns you $1/month. On the one hand these are good numbers, but on the other these are sooo average – that’s why you can’t tell how does it work and look for your own email marketing business. I would like to provide you with some good info from Forester Research – they published a formula which will help you to determine the value of each and every email subscriber of yours. Please see […]

Hey guys! Hope you’re doing great. All the marketers, and especially email marketers, fight for the subscribers. Sure subscribers are a very important part of the sale process, but it’s really possible to make tons of mistakes trying to convert your email subscriber into a sale and lose him before the actual sale. I would like to provide you with 4 tips on how to avoid such mistakes, this will also help you to convert subscribers into sales. See below and enjoy! 1. Show him the way. It’s good to provide your subscriber with the clear path of actions that […]

Hey guys! Hope’re you doing great. We all know how many email strategies appear nowadays, but very few of email marketers can follow them instantly and switch their campaigns to all these brand-new strategies. As a marketer and email marketer I really understand this, that’s why I want to provide you with 2 best-known email chain strategies that worked always and will always work because these are basics of old-school email marketing. Please see below and enjoy, found them myself today in graphics and want to pass it on!

Hey guys! Hope you’re doing great. As we all know mobile devices gain more and more power nowadays. Soon we will face mobile device domination over PCs, I guess. This time I would like to provide you with mobile marketing data for 2011 and trends for 2012 covering shares, traffic, demographics and usage. Please check the charts below and enjoy!

Hi guys, We have updated two of our email crawling software – Atomic Email Hunter and Atomic WHOIS Explorer. Both of them extracts emails from the web. Unfortunately we got some stability problems with the latest Hunter so we did our best to make it even better now. Here is what we fixed in Atomic Email Hunter: Unexpected search termination when using keyword search – fixed Search engine blocking – fixed Page crawling and email extraction speed – increased Interface lags and slowdowns – fixed We have also update our Atomic WHOIS Software, which is great to extract contact information […]

Hi guys, hope you’re doing great! We all have already calculated our marketing results for year 2011, and now it’s time to sum our experience and detect what we should focus on in 2012 to stay modern. I’ve prepared 7 marketing tips that will help you to determine your marketing goals and methods for 2012. Let’s start. What you should focus on in 2012: 1 SMS marketing. In the end of 2011, during the holiday season, sms marketing was one of the best marketing methods, sms advertising boosted sales a lot. Keep this in mind and use sms deliveries for […]

Hey guys, Tomorrow is the St.Valentine’s Day – day of love for all the lovers and the challenge for the marketers. If a marketer is in love, then it’s a double challenge, huh! 🙂 Today I want to post a Holiday and Celebration calendar of 2012, originally published by GetResponse. This calendar is made to help marketers to plan all kind of promotional activities – all the holidays, events and celebrations are divided by months, seasons, etc. You will find the calendar below, but now I want to provide you with few tips that will help you to run any […]

We all know how important social media websites and social networks are. This is a comfortable place for all of web surfers. Such social networks like Facebook or Twitter became a home page for so many users. Nowadays internet is not just checking websites, it’s more like checking your social networking profile for all the news, info and updates you want and need. So what does that mean? Just one thing – you should make your leads and potential customers feel comfortable while you stay in touch with them. This means you should choose their communication channels, period. Here I […]

Hey guys, Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most […]

Hi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice 🙂 Enjoy! Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will […]