Massmailsoftware Blog

Hey guys, Hope you’re doing great! As you probably noticed I post many article on call-2-action and on how to make it better. This happens for a reason. Email marketing shows good results these days and it’s still one of the best direct advertising tools – 13 years passed since it became global. We face the time when email marketers have huge lists, good mailing software and services, and it’s time to optimize deeper aspects of email marketing, like call-2-action. This became the most important question of modern email marketing. Let’s continue with more tips on how to optimize email […]

Hey guys, Hope you’re doing great! Let’s take 1999 as the year of email marketing’s birth. 13 years old advertising niche. But how email marketing changed since 1999? I will not talk about huge amount of email advertising agencies, services and all the global things and progress – let’s stick to the basics of email marketing. 1. Just email. back in 1999 it was just email-only marketing – 1 sender, few recipients, direct advertising with an offline info. Nowadays we mix it a lot – we include social media and social network accounts in our mailings, we allow social network […]

Hey guys, Hope you’re doing great! One of our readers and subscribers created  this useful Infographic I want to share with you. This one shows the company registration and business starting process. This may be interesting to young entrepreneurs, small business owners and money makers. Please enjoy! P.S. Thanks Aldo!

Hey guys, Hope you’re doing great! We all know how subject lines and good email content are important and we really talk a lot about them. Imagine how your recipients scroll down their inbox full of emails, spending just seconds on each and every subject line. If your subject line is super cool (equals to misleading, as people do not believe in free things or super offers anymore) or too ordinary then your email message will not be opened. I would like to provide you with more tips and techniques on how to improve your subject line and email message […]

Hey Guys, Hope you’re doing great! We all know that a subject line is one of the key factors that “push” a recipient to open your email marketing message. On the one hand email subject line should be very informative and not misleading, on the other – you should follow some tricks that works best and increase an open-rate. I would like to provide you with 4 quick tips to email subject-line optimization – this will increase your open rates! Please enjoy. 1. Avoid Spam-Words. Spam words are still a popular spam-filtering method nowadays. Avoid using words SEX, VIDEO, FREE, […]

Hey Guys, Hope you’re doing great! We all know that email marketing is highly profitable kind of marketing, and statistically each dollar spent on email marketing campaign returns as $40. Sure, some email marketers have better ROI, some not, but there is one thing that is 100% true – you can always do better and have better return of investments. I would like to provide you with email marketing deliverability and behavioral targeting tricks and tips. Please enjoy! Deliverability. Recent studies and statistics show that ~20% of email marketing messages never reach recipient’s inbox. Here are some tricks and tips to […]

Hey guys, Hope you’re doing great! In the beginning of the 2012 GetResponse published a guide and research on small and medium business email list strategies. The research showed that small and medium size businesses don’t know how to get the maximum of the list building and use just few tips and strategies. I just checked the statistics again today and realized that nothing really changed,  so this statistics below are still useful. From the question and data below you can learn more popular ways to build your list and optimize your email letters. Please enjoy!

Hey Guys, Hope you’re doing great! We all know that planning task is  harder than it sounds sometimes. I found a great list of email marketing ideas and tips for 2012 – you can find some great ideas here and use them to improve your email marketing campaigns. This email marketing plan covers following areas – list growth, data capture, deliverability improvement, content and design ideas, email automation and segmentation tips, email list inactivity problems, etc. Please enjoy! List Growth/Data Capture Investigate new options and channels that help you acquire more new subscribers and associated data you can use to fine-tune […]

Hey guys, Hope you’re doing great! As we all know, Email Marketing is still one of the most precious sale generation engines and B2C communication channels. I want to provide you with fresh facts and statistics on Email Marketing I found using FactBrowser engine. These email marketing facts and statistics of 2012 will help you to rate and improve your email marketing campaigns. Please enjoy! Email is really global. There are more than 3.2 billion email accounts nowadays, and 85% of internet users access email. Email usage by young people decreased by 34% among 18-24 year-old users in United States […]

Hey guys, Hope you’re doing great! As you know, call-2-action is the most precious part of email marketing campaigns. I would like to provide you with Top 5 tips on how to make your email call-2-action better. This will be about verbs, style, visual appearance, customers’ attention and more. By the way, many of email marketing software allow to automate the insertion of call-2-actions and also allow to easily edit them, for example  – the newest Atomic Mail Sender. Please enjoy the Top 5 tips below!   1.Verbs you’re using Keep the verbs short and easy to understand, such as read, […]