Massmailsoftware Blog

Hi guys, Hope you’re doing great! As you know email design is extremely important – it can boost your click-throughs or make people trash your emails. I won’t tell you which colors to use or which fonts are the best, but I’m here to show you most fatal mistakes of email design, so you can fix yours. Please enjoy! 1. Forgetting to say Hi! Your “Hi!” is your header – your header must be informative and recognizable. It’s the first thing recipients see – make it look perfect. What about ordinary “Hi!”: Show respect to your subscribers – always salute your […]

Hey guys, Hope you’re doing great! Getting a lot of good subscribers is half of the success, the other half depends on how you can engage them from month to month. Sure you need to have a subscriber-oriented content and good delivery rates. What I’m talking about below is how to make your subscribers “wait” for your mailings. Please enjoy! State what’s coming in the next mailing. Always announce your future mailings in your current campaign. Subscribers love to be updated properly. This increases open rates and click-through rates. Whether you will have a product-update mailing or special techniques on […]

Hey guys, Hope you’re doing great! We all know how important email design is – it°s one of the most important elements of lead capturing. So in other words – your email campaign is likely to be more successful if the email message contains the good message, good design and the right colors. I would like to provide you with 5 tips on how to use colors in email marketing campaigns to make your call-2-action more visible. Please enjoy! #1 Tip: Don’t overdo it. Your main message or call-2-action can get lost because of too many colors or even too […]

Hey guys, Hope you’re doing great! Internet is our life nowadays – we all know how important it is, but do we really know how big it is? I would like to share a great infographic that shows us Internet in digits. My friend Jen from MBA Online created it and shared with me, so I’m sharing it with you. For email marketers to imagine – almost 300 billion emails are sent daily… Provided by: OnlineMarketingDegree.net

Hey guys, Hope you’re doing great! I always like to meet new people and make friends with email and marketing specialists. Today I want to provide you with such a helpful advice and tips heard from PROs. These are not ultimate techniques but a tips that work great and are extremely important to use. Please enjoy! If you want people to do few different things, send them few different emails. This means, you should put only one offer or “call to action” in a single email message. Use more periods, less commas. By following this techniques you will have short […]

Hey guys, Hope you’re doing great! As we all know delivery is the key aspect of email marketing, and all of email marketers do their best to increase delivery rates. Sure, this can be achieved in many ways, for example, by improving technical base (servers, SMTPs, etc) or by optimizing email message and working with the email list. But it’s always good to know the latest news from the “battlefield”, so please see the statistics on email delivery and email complaints below. Please enjoy! P.S. More tips from the Return Path Report: 1. The highest complaint rates (~3%) appear in […]

Hey guys, Hope you’re doing great! Today I would like to talk about Welcome Emails. Such emails effect the first impression, so it’s really important to make friends with the subscribers from the very first email. In your first welcome email, tell about your company, its history, and its vision. Also let your subscriber know what they will be receiving from you via email, and how often. In your second email, offer a free white paper, a discount, or a free trial to foster a good relationship and qualify the subscriber as a possible sales lead in the future. In […]

Hey guys, Hope you’re doing great! We all know how profitable email marketing is, and your email marketing campaigns should look perfect to convert. I would like to provide you with a list of 15 most popular email marketing mistakes – avoid them and make your email campaigns perfect! Emailing People Who Didn’t Opt In. Sometimes people call it spam. Making Unsubscribing Difficult. It’s against CAN SPAM Act and human rights, I guess 🙂 Not Honoring Unsubscribes. Honor, award and respect them. Writing an Unclear Subject Line. Seriously, that’s your chance to make a recipient open an email, don’t miss […]

Hey guys, Hope you’re doing great! Today I would like to provide you with kind of a fresh email optimization tips that will help you to increase your CTR. Actually I’m talking about co-call-2-action, that strengthens your main call-2-action and boosts CTR up. P.S. (post scriptum)  can be used for your email marketing needs as a co-call-2-action, and it really works. Please see below 4 P.S. tips that will help you to increase your email’s CTR. 1. Mention your key benefits one more time. Remind your recipients about your key benefits, add some drama or make it a little more catchy […]

Hey guys, Hope you’re doing great! I had a vacation last week, and I apologize for not providing you with fresh email marketing tips and techniques. I’m back now, so let’s continue our journey to  the land of email success 🙂 Today I would like to provide you with few tips on 4 main mailing errors. I’m talking about duplicate message, spelling and wrong date or offer errors. These are 4 most common errors email marketers experience, both amateur and skilled. Let’s take a look what each error is and what to do with it. Duplicate message. Probably the lightest type […]