Massmailsoftware Blog

  Naturally, not everyone needs for their letter activities using subdomains for email, and not always. Assuming your organization has many assignments for email promoting and the brand, it is smarter to utilize additional brand subdomains to make different sendings from welcome to value-based by means of a mass mail sender. You will need to set a primary mail domain and subdomains for either case.   What are email subdomains?   Subdomains are used to give an individual web page a unique name. Subdomain in email address functions the same. What is an email subdomain? Here’s a definition from Braze.com: […]

  To draw the line between the cold mails & spam messages, everyone should distinguish the difference between the cold mail outreach and all the rest of possible cases that may be referred as spam. Let’s do it!   Cold outreach rules   Cold emails are those messages that are sent to the recipient without previously contacting or requesting their information. Cold emails are different from spam emails. However, if some proper procedures are not followed; cold mail can become spammed emails. For example, bulk cold mailing is spam because it may not be in the best interest of every […]

  Mail CTR or email click through rate is an active clicking factor and one of the major mail marketing measurements that shows the commitment of your interest group. Mailing click-throughs might show, whether your email can provoke individuals to make a move or not.   What is email click-through rate?   Here’s an email click through rate definition: Email ctr is the proportion of those taps on the links in your campaign emails. Be that as it may, email active visitor clicking percentage is a somewhat questionable metric it tends to be affected by many elements and unfortunately, improving […]

  The purpose of blacklists is to protect users from suspicious emails. For example, those senders whose letters users complained about as spam get there. If the IP address or domain got there, then the mailing will not go through at all or go straight to spam. Email blacklist removal will be the way to improve your email marketing. But the best thing is never to get there using quality mass mailing software.   What’s a blacklist?   The letter blacklist is a data set of hindered IP addresses and domains that have been seen sending spam or infections. That’s […]

  Mobile marketing in banks & finance has its peculiarities. Multichannel messaging has become one of the most popular communication methods with clients in the financial and banking sectors. Let’s see how multichannel mailings help improve the customer experience with banking products.   Why using mails for marketing in banks   The answer is simple as it is. This kind of fast, direct communication is ideal for marketing strategies of banks that need a fast reliable, and highly scalable tools. Only a balanced approach and careful planning can guarantee the implementation of the optimal programs for financial communications, and mails […]

44.8% is an average Open Rate for email newsletters in the education sector, according to Benchmark. If these numbers don’t tell you anything, let’s say that e-mail allows for intense communication between educational resources and their students. With its help, you will be able to retain the users, offer them new programs, analyze their results, and create target audiences for work. You may start acting on the basis of the best email marketing to schools practices, which we will discuss below.   Benefits of education direct marketing   35% of subscribers open an email impressed by the subject line. It […]

We all know how hard it is to be an email marketer, primarily if you have not gathered a team and have to do everything at once by yourself. It’s good that there is a helpful email marketing software that can make your work easier. We’ve come up with a list of at least 15 of them that may optimize your routine. Even if you haven’t heard about them yet or didn’t consider them necessary to use, feel free to try them out first and decide on whether to use them or not for better results. Let’s go!   15 […]

A transactional letter is a reaction letter to certain actions. Remember how calm it becomes in your head when you open an email with a confirmation of the purchase of plane tickets – they give you confidence that the money has not flown away, but you will definitely fly away somewhere. So, what is a transactional email will be a point of discussion.   What is transactional email used for?   What means transactional emails? These emails are collected automatically based on customer information. They can be divided into several types of transactional emails: Registration: user registered on the site, […]

All e-commerce and other companies are eagerly waiting for that time of the year. Long and meticulous preparations will be fully paid for by the growth of traffic and sales proceeds. But the winners of the holiday race will be those companies that manage to cope with the increased flow of requests and orders from customers and attract the target audience’s attention and convince them to make a holiday purchase in their store/at their website, etc. One of the most effective ways to do this is by launching a business holiday emails marketing campaign. Creative, bright, taking into account the […]

The conversion goal of a website form isn’t just a sale. Sometimes even an email address into the database will be useful. Convenience of the form is an important moment for a campaign success. There is only one tool to make a good user experience via your email sign up forms, so it should not be missed. Let’s see how.   Apply a KISS principle KISS means Keep It Simple, Stupid. The principle of KISS may literally be interpreted as build your forms as simple as possible as if for the real fools that do not know what to do […]