Massmailsoftware Blog

Hey guys, Hope you’re doing great! As you know Pinterest is the fastest growing social network in history with 20 million unique users these days. Pinterest is a very interesting social network, not only because of tons of useful pictures, but because of its business opportunities. Today I would like to discuss the ways you can improve your email marketing campaigns with the help of Pinterest. Actually, there are 3 ways you can use Pinterest for your email marketing campaigns: Emails containing Pinterest-generated content Emails prompting subscribers to follow your business on Pinterest Emails with the content your recipient will […]

Hey guys, Hope you’re doing great! We all know how body of the email is important – it needs to be creative and catchy to provide you with the maximum output. Not all companies have their in-house copywriters, that are creative and marketing-addictive, but it’s really possible to become one and then create awesome email texts. Sure, I can’t make you super creative in 15 minutes, but I can show you some secrets that will make it easier to create an outstanding email content. Let’s start! 1. Write naturally. Choose the time of the day when you feel most creative […]

Hey guys, Hope you’re doing great! It’s pleasure for me to provide you with email marketing tips and tricks so as discus common mistakes and provide you with solutions. I had few posts regarding popular email marketing mistakes and I see that this problem is still actual. I am subscribed to a lot of mailings and I’m not always happy with what I receive. Sure, the best emails I get are from large corporations or niche-related websites, but it’s really possible to make your mailings better and act like a large companies – with all the style and attitude. Today […]

Hey guys, Hope you’re doing great! Subject line catches attention a lot, so does an email headline. These two pieces of text are your chance to catch subscriber’s attention. I used to write much about subject line techniques but never did it for a headline. This time I will walk you through the creation of a perfect email headline. Let’s start! 1. Open your mind. Forget about styles and details – first off, you should write down as many ideas as you can. No matter if they sound stupid to you – you need a list to choose from, to […]

Hey guys, Hope you’re doing great! We all love statistics, and I’m really excited about the data I have for you today. Email marketing statistics I want to provide you with cover open rates, click-through rates and unsubscribe rates for different countries and industries. This is a great data to help you in strategy planning and campaign creation. No more words, please enjoy!

Hey  guys, Hope you’re doing great! As we all know large companies have marketing departments that are capable of boosting all marketing activities, including an email marketing. This article is for small and medium businesses that can’t afford a separate department but still want to dominate email marketing. If you’re among them, then these 5 tips on subscriber engagement are right for you. These tips are good to start with if you plan to develop your email campaigns and make your corporate style better. Let’s start! 1. Have a subscription form on every page. Some websites have subscription forms on […]

Hey guys, Hope you’re doing great! Thanks to Pardot.com for releasing statistics they gathered during a researches and surveys. I have saved most interesting parts of their report and I want to provide you with the most interesting data on: Email marketing budget, Best practices, Email features, and Future vision. Email is still a popular marketing tools, and 30 % of companies are using is as a primary lead generation tool. 65% of the companies allocate less than 25% of the in-house budgets to email marketing, and 27% allocate from quarter to half of their in-house budget to email marketing. As […]

Hey guys, Hope you’re doing great! We all have inactive subscribers on our lists. There’s nothing bad about it and you still have 2 options – leave them alone or re-engage and have them back on your list (I mean the active part of the list). Just like in a real life, sometimes it’s hard to start a conversation with a person you haven’t talked to for a long time, and email marketing conversation starts with a Subject Line and the email message. That’s why I would like to provide you with few tips on how to create a reminder […]

Hey guys, Hope you’re doing great! We all know how important relevant and targeted content is in email marketing. And the best way to reach targeted audience is list and content segmentation. I’ve mentioned few basic and easy-to-implement steps before and today I would like to discuss more advanced email list and email content segmentation ideas. Please enjoy, and have a great weekend! 1. Targeting business owners. This is your chance to move your product or service to business-to-business level. Even if your product is B2C only, then reaching B2B can help you in engaging new partners or reaching new […]

Segmentation means success in email marketing. The more relevant your content is the higher feedback you get (Open-rates, CTR). But how to determine what relevant content is? Sure it depends on the niche, but I want to provide you with the 5 easy steps to email campaign segmentation that work for each and every niche. Please enjoy! 1. Review your data. You need to be sure the data you have can help, as it’s a great mistake to segment your campaign by faulty information. Be sure you have right data on gender, age, etc. These basic data is extremely important. […]