Massmailsoftware Blog

SMS message and SMS marketing progress is on the topic of interest for today. There are a lot of talks over the “death” and ineffectiveness of mobile marketing. Infonetics Research says that, despite the growth of the mobile Internet, SMS will remain a priority and popular communication mode for the next 4 years, for both personal and commercial use. And accordingly, SMS marketing will continue to take a leadership position, surpassing even the IM (Instant Messages). According to Forrester Research, Inc. the advertisers will spend more than $ 8 billion on mobile marketing in 2016, up 38% over current spending, […]

Hey guys, Hope you’re doing great! You all have heard about different tests, including the popular one A/B test. I believe some of you tried it. Whether you are familiar with tests or not you probably know that’s it’s kind of a hard for newbie to choose what to test. I faced this problem when my friend asked me what are the key elements of an email campaign that should be tested. Here is the list I advised him, hope you find it helpful! Subject lines. It’s good to test all you can here – from words to tone. It’s […]

Hey guys, Hope you’re doing great! We all know how good subject lines are important, and that it’s a real art to prepare a good one for your email campaign. I’ve stumbled upon some statistics I want to share with you. I have TOP subject-line words that drive best results and open-rates for Hubspot and Mailchimp users. I will try to keep it short and easy-to-follow. Let’s start! TOP words that boost email open rates for Hubspot users are: secret e-sales awesome skills ebook helpful shipping TOP words that boost opens for Mailchimp users: posts jobs survey week’s e-newsletter issue […]

Hey guys, Hope you’re doing great! As you know Gmail is one of the most popular web-based email clients nowadays and the amount of Gmail users is still growing really fast. Gmail is very special email platform – it’s really good and useful, but at the same time it has a lot of barriers and algorithms that make your mass email campaigns reach Spam folder. We do not support spam in any way, but sometimes Gmail blocks non-spam emails. I would like to provide you with 5 tips on how to break through Gmail’s barriers and make your emails hit […]

Email marketing is still in progress. According to Forrester Research investigations the total money spending on email marketing will be equal to 63% of the budget, and The Radicati Group, Inc. confirms that almost half of worldwide email users will be in the Asia Pacific region, the home to China and India, two of the largest Internet populations. During the next four years, the number of corporate email accounts will increase at a faster rate than consumer email accounts, as organizations continue to extend email services to employees who may not have had access to email in the past. Consequently […]

Hey guys, Hope you’re doing great! As you know it’s not so easy to prepare a good email message, even if you have a focused topic to talk about. It’s always hard to make your email laconic but informative and catchy. That’s why I have prepared 7 steps I use to create an email message that will meet my open-rate and click-through expectations. Please enjoy! 1. Organize. You need to organize your email message for effective presentation. It’s better to mark out your topics and ideas and then detail them. You email message should not be a pile of info, […]

Hey guys, Hope you’re doing great! As you know the best technique is the underused one. There are so many techniques and tips on how to make your email campaign better, and most of them are overused and not so effective anymore. The real luck is to find an underused email marketing technique that will boost your email campaigns. I would like to talk about such technique today – I mean subject-line symbols. Symbols in subject line are the great way to catch subscribers’ attention and make them open your emails. I will provide you with few tips on how […]

Hey guys, Hope you’re doing great! As you know I always split all the email marketing specialists in two main groups – service users and software users. Also, I always say that email marketing software is still alive and kicking, and many of us (I mean email marketers) choose software instead of services.  As a proof I have a video from Software Advice. My friend Lauren Carlson and Brian Brown from Silverpop discuss few smart strategy tips on how to improve your email marketing campaigns. Please click the image below to proceed to the video.

Hey guys, Hope you’re doing great! The sky is the limit when it comes to email campaign improvement. Also, sometimes it’s hard to determine what to start with. That’s why I would like to provide you with a list of 12 questions that you may ask yourself about your email campaigns – this will make it easier to develop and improve your email campaigns. Let’s start! 1. Do you send out email just because you need to or it’s scheduled or because it’s a good time and place for your current mailing? 2. Do you know why you send emails […]

Hey guys, Hope you’re doing great! Sorry for no posts during the last week, I had a vacation. Now I feel full of bright thoughts and energy, and I would like to continue our email marketing conversations. Today I would like to talk about short and laconic emails. As you know more and more email marketing specialists advise using short, laconic and focused email messages instead of large ones. That’s a good point, I guess. I always like the emails that are short and easy to understand and take action. Email messages are sent to return in actions and traffic, […]