Massmailsoftware Blog

Hey Guys, Hope you’re doing great! We all know that most of emails sent are opened on mobile devices, and smartphones are still the biggest part of all mobile devices. Don’t forget that smartphone is “just” a phone and you need to keep this in mind when you prepare and send your emails. I’ve compiled 5 tips on how to optimize email campaigns for mobile devices. Please enjoy! KISS! Keep It Simple, Stupid. This means you should make subject lines short, easy-to-understand and interesting. Test it a lot. Never stop testing new mobile platforms and browsers. You need to be […]

Hey guys, Hope you’re doing great! I have another dose of nice statistics, this time on mobile email opens and more. What you will learn from these statistics: iPhones and iPads dominate in mobile email opens Mobile email opens, Consumer Services: 42.17% Mobile email opens, Financial Services: 40.13% Mobile email opens, Cable and Telecom: 35.85 Mobile email opens, Retail: 35.56% No more spoilers – Statistics below!

Hey guys, Hope you’re doing great! We all know how testimonials are important and how they help us to improve our businesses. Real live testimonials is a real treasure for online business owners as there is hundred of ways to use testimonials in your advertising and promotional campaigns. I would like to share with you 7 ways to have more testimonials from your clients and leads. Let’s start! 1. Have a great product Sounds a bit lame, but that’s the first and the most important tip. Your product must be worth making a testimonial about. 2. Offer free beta-tests Beta-tests […]

Hey guys, Hope you’re doing great! As you know a FREE word was a dirty word for most of the spam filters. Sometimes it totally ruined email campaigns. But is it still a mistake to use a FREE word in your email messages nowadays? That’s the question! Hubspot has tested this. They prepared 2 versions of the email message regarding their new Report they were giving away for free. 1 version: “Free Report” phrase in a subject line + 3 words FREE in the body of the email. 2 version: “SEO Report” phrase in a subject line + no free-word […]

Hey guys, Hope you’re doing great! GetResponse published an infographic I just can’t ignore – it perfectly describes the timing aspect of email marketing. This will help you to understand what time is the best to reach your leads and clients. Please enjoy!

Email list is the real and only treasure in every email marketer’s life, as the good email list is the only thing such specialists need. This is why it’s so important to keep your list clean, updated and of high quality. To achieve these standards you need to manage your email list the right way. I want to show you 8 different types of email accounts you should remove from list. The sooner you clean your database, the faster you will get better results for your email campaigns! Email address types to delete from the list If you want your […]

Hey guys, Hope you’re doing great! Email marketing is a great and the greatest tool to promote your products and services, but only if you do it in the right way. The most tricky question in the email marketing niche is the legality question. Each country has its own rules for email marketers and you need to be sure to follow them to stay white-hat and legal. Reputation means so much in email marketing, that’s why I would like to provide you with the list of top 9 aspects to check your email campaign legality with! Opt-in: Do you send opt-in […]

Hey guys, Hope you’re doing great! I would like to provide you with the list of tips that will help you to create perfect email signature. 1. Keep it as laconic as you can, but be sure to provide all the important information. 4 lines is some kind of accepted standard. 2. Use pipes (|) or colons (::) to separate text within the line and condense information. 3. Back to the roots – simple plain text is best; skip colors, custom fonts and images. 4. Always use the accepted signature delimiter (– ) to help your signature get recognized as […]

Hey Guys, Hope you’re doing great! I’ve posted many articles about mistakes in email marketing and from year to year I see that some mistakes are still actual. We, email marketing specialists, are the ones who develop and push email marketing, if we make such mistakes we just make the email marketing progress slower. I’ve prepared a compilation and explanation of 3 email marketing mistakes that most marketers still make. 1.  One message to reach them all. All the people and people of different niches have different needs. If you send the same message to executive/company holder and specialist/employee then […]

Hey guys, Hope you’re doing great! We all know how each subscriber is important and how it’s sad to find “dead” (inactive) subscribers on your list. Some email marketers just delete them from the list, it’s not so bad, but it’s always possible to bring some of inactive subscribers to life and increase your list of active recipients. We do not support deleting inactive subscribers as it’s always worth bringing them back to your list. I would like to provide you with 3 strategies on reviving your dead subscribers. Let’s start! Strategy 1. The Cut-off. This is simple and straight […]