Massmailsoftware Blog

Nowadays, marketers have a wide selection of instruments they can leverage to reach their goals. There are a lot of disputes about what tools and marketing strategies are efficient and relevant, and what has already figuratively died and should be left behind. SMS marketing is one of the old-school tools known to marketers, but it still brings significant results and helps to build long-term relationships with clients and win their loyalty and love. In this article, we will discuss why you should use SMS marketing along with other practices, what advantages it can give to your campaigns and what SMS […]

Hey guys, Hope you’re doing great! What’s the most precious thing for all the email marketers? Right, the email list! Hope all of you understand why buying or using third-party email lists is wrong, so I want to discuss email list building today. Email Pop-Ups are one of the most old and interesting email list building tools – and I guess this never gets old. Some of you may think it’s easy as 1-2-3 to create some kind of pop-up asking for an email sign up, but it isn’t. Creating perfect email pop-up is as important and interesting as creating […]

Hey guys, Hope you’re doing great! And yes, I would like to discuss email list buying right from Google. Sure it’s not like paying for 100 or 1000 emails, but it’s still very modern and interesting and useful way to build your email list fast. This technique, or let’s say feature, is called Google Adwords Communication Extension. This is an additional feature you can upgrade your Adwords ads with – this ads an email subscription form to your Adwords ads so you can gather leads right from the search engine ranking pages, even without leading them to your website. This […]

Emotions That Stimulate Engagement It’s important to give your subscribers and recipients right emotions and stimulate them, make them feel what they and we want. Anticipation: People are really curious. You can use this to your advantage when preparing your email campaigns. Fancy images, galleries, trigger words, and teaser content all help to stimulate your subscribers. Make them feel interested. Joy: Happy customers will definitely buy more and not even once. Keep your clients happy by offering high-value content, positive imagery, and well-written email message. This will also increase the loyalty and make your brand look more stable and better. […]

Hey guys, St. Valentine’s Day is coming and we would like to make our clients, readers and visitors a little more happier with our special gift 🙂 This time we have created 5 St. Valentine’s Email Templates for you! But before you download and start using our new-hot-n-sexy email templates we want to wish you only the best, wish you love, peace and harmony. Let’s start every day as a Valentine’s Day – with love and care! And now, I’m happy to show you email templates we have for you! You can easily download them now or see the previews […]

Hey guys, Hope you’re doing great! For a long time email marketers optimize their email campaigns for different mobile platforms and clients, and we all have been waiting for the time when mobile emails become “more” important than desktop ones. Well, this time is coming… Please see the email mobile and desktop email open statistics 2012 and forecast for 2013.

Hey guys, Hope you’re doing great! I’m really glad we can have a look at some digits of 2012. This time I would like to provide you with some 2012’s Internet and Email statistics I found today. I think it’s better to start with email data and then proceed to charts with Internet-statistics. Please enjoy! Email 2012 in digits These email findings for the full year of 2012 (see below) are provided by the Radicati Group, a tech market research company. Here we go: Number of email users worldwide: 2.2 billion Total email traffic per day worldwide: 144 billion messages […]

Hey guys, Hope you’re doing great! What catches recipient’s attention most? Subject line, right! Subject lines make recipients open emails, no opens – no conversions. As you understand whole email campaign depends on the subject line you used. Subject line is just one sentence, but it’s a real art to prepare a good one. This time I would like to remind you of 5 steps that will help you to prepare a perfect subject line. Let’s start! Step 1. Informative > Promotional Emails with informative subject lines are opened more often than ones with the promo subject lines. Make it […]

Hey guys, Hope you’re doing great! We all know that sometimes email marketers forget about daily/weekly mailings and stay out of touch with their subscribers. That’s bad, but still can be fixed. I would like to provide you with 5 steps on how to restart your mailings and fix your sender-recipient relationships. Please enjoy! 1. Introduce yourself Even if your mailings contained corporate style, logos, custom design, you need to re-introduce yourself and make sure your subscribers know who you are. Here are few points to include in your re-start mailing: 1. Corporate style, design, logo 2. Introduce yourself as […]

Hey guys, Hope you’re doing great! I’ve prepared some good statistics for you – Xperian Marketing Services published a report on key email techniques and trends email marketers use. Please enjoy statistics below and improve your email marketing campaigns!