Massmailsoftware Blog

Hey guys, Hope you’re doing great! We all know how social media and social sharing effect email marketing. We also cannot imagine an email template with no social widgets nowadays. This is not just a trend, this really works, and here are some proofs and statistics compiled in one infographic. Please enjoy!

Hey guys, Hope you’re doing great! Email marketing design is one of my favorite topics – this is where advertising, coding and art meet. I’ve written a lot about email formatting and even more about marketing itself, and this time I would like to provide you with more info on the niche of email marketing art, especially colors. Which colors to choose, meanings of the colors and some examples. Please enjoy! Let’s start with the table that shows the meaning of colors. The way recipients and subscribers feel them. dark blue – grave, intelligent, sated purple – elegant, mysterious, exotic […]

Hey guys, Hope you’re doing great! We all know that online business needs online advertising and online events for its marketing campaigns. But all the clients of online businesses are real people, not just users or credit cards. That’s why offline marketing events are so important for your branding and reputation. Today we are participating in a largest digital marketing show and event in Ukraine, and I realized that it’s been a long time since I made a post about offline marketing. My bad! Today I want to provide you with offline marketing and event statistics from CMO Council. Please […]

Hey guys, Hope you’re doing great! Few years ago startup mania started. Thousands of e-projects gained popularity, but even more failed. On the one hand startup is a goldmine of investments, on the other – the whole team needs to work hard and fight for every visitor, every sale in the beginning. Here is a great infographic my friend shared with me – it shows a startup business statistics since 1995. Please enjoy!

Hey guys, Hope you’re doing great! I wrote much about mobile email marketing before and we had some proofs and statistics on the success of mobile email platforms. Today I got latest mobile email statistics for you, including mobile opens, platform statistics and much more. Long story short, mobile email is more powerful than it has ever been before – see proofs below and enjoy! =)

Hey guys, Hope you’re doing great! Here are some email security and usage statistics I want to share with you. Prepared by my friend Stephanie from SimpleEmails.org. Please enjoy! And don’t forget to click to enlarge 🙂 This Infographic is courtesy of Sample Emails and Designed by Infographics

Hey guys, Hope you’re doing great! Video marketing was always good to use with email marketing, and we all know that video email campaigns converts good. The only question that is still actual – what kind of video content to use in email campaigns? No more worries, here is a great chart showing which video genres are best for different types of a story. Save this image and use it on preparing your video email campaign – just choose a type of a story and then see what video genre is best for you. Please enjoy! =)

Hey guys, Hope you’ re doing great! Nowadays many of you may think that email marketing is changing into something more social or mobile, but it’s still email marketing as its best and it’s rising. I got some proofs for you – Xperian published statistics that show total email marketing’s 2011-2012 comparison. And what we have here? Right, volumes up, opens up, and this is great! Please enjoy =)

Hey guys, Hope you’re doing great! We see lots of infographics these days, and these pictures are pretty nice and easy-2-understand. There are also many infographics on email marketing, covering statistics, researches and different tricks’n’tips. This time I want to share a best email marketing infographic I can imagine – all the tips shown here are so basic, yet so important (extremely important). With all the modern techniques, scripts and hacks we forget about email marketing basics, which are actually email marketing ethics and the cornerstone of the successful email campaign. Let’s respect email marketing and follow the basics =) […]

Hey guys, Hope you’re doing great! We all know how important email lists are, these are real sales engines for all the email marketers. Having a mailing list isn’t just a money-making opportunity, it’s also a responsibility. Yes, right, you are responsible of what you do and what you send. It’s really important to keep your email list updated and clean. I know how sad it is to remove inactive subscribers and reduce the total amount of your subscribers, but it’s a must, and I’m going to tell you why. Let’s start! 1. Deliverability problems All the email lists have […]