Massmailsoftware Blog

In this era of rapid development of Internet marketing in general and email marketing in particular, not everyone knows about concepts like the pre-header. However, this is an integral part of a high-quality, well-structured email. The pre-header is the text placed at the beginning of a letter; it comes right after a subject line. Typically, the pre-header is the first thing that the recipients see, and therefore it is a great opportunity to get their attention.

Smartphones, initially developed for the business community, have today become widespread. Currently, the smartphone market share is over 50% in the U.S.A. and Europe. Today, 6.8 billion cell phones are used globally. The rapid expansion of smartphone use opens great opportunities to instantly engage with potential and existing customers. Mobile marketing develops as fast as smartphones do, and the more people who start using smartphones, the more marketing options we get. But in terms of professional marketing, there is a lot of room to grow, as only ¼ of brands have mobile marketing strategies. Smartphone users tend to spend more […]

In our previous blog posts we talked in details about quality content as the main key to high conversion. Beyond all doubt it is the most important factor influencing the conversion. For some of you this might be a secret, but there is one more key factor defining successful conversions. To succeed in email marketing it is vital to understand that a well-designed letter will prevent from getting to SPAM folder, generate more clicks and as a result will bring you more customers. Though this fact seems to be quite obvious, but a perfect email design is a pretty rare […]

Hello guys, Hope you are doing great! Today I would like to talk to you about sales. Beyond all doubt, lead generation is the fundamental basis of all sales. In simple words, lead generation is the practice of soliciting contact information from potential customers.

Hi guys, Hope you are doing great! If you deal with email marketing, obviously you are doing it not just to have fun. Any email marketing campaign has its purpose, and in most cases, this purpose comes down to lead generation. Sure, when making an email marketing campaign, you consider hundreds of ways to engage your contacts. But it is important to understand that email is just an informative tool referring your clients to an actual sales tool—whether that is your website, online store, or social network. In this regard, it is important to understand which links are effective in […]

Send your emails only to interested people and minimize the risk of spam complaints. For this, you need unsubscribe button and link in your emails. Today we will tell you how to add them to your newsletter. You will learn all the rules of making the unsubscribe button and link work effectively.

Just imagine that you could predict the future with a one hundred percent probability. Wouldn’t it be great if you had tarot cards showing you what happens next. Split testing is like tarot cards in marketing. For the purpose of meeting clients’ needs and to make the software as much competitive as possible AtomPark Software provided an update on the functional of Atomic Email Service. AtomPark Software has added the split test (also known as A/B test) to the list of Atomic Email Service Features. It’s a pretty simple but very effective method of marketing research, aimed at improving the […]

Hey guys, I hope you are doing well. Today I would like to talk about the current state of email marketing. Throughout markets and brands, the significance of email marketing has become undeniable. Despite newfangled marketing trends, email takes up a significant proportion of Internet marketing channels. Email is still the main influence on the buying process compared to blogs, social media, and mobile applications, according to the latest report provided by the Economist Intelligence Unit (EIU). To obtain this data, two simultaneous studies of marketing executives and consumers in the United Kingdom and the United States were launched. These […]

Hey guys, Hope you are doing great. Today I’d like to talk to you about work productivity. The average office worker spends one to three hours per day writing and reading emails, according to data gathered in 2012. But fortunately, you can do something about that! The removal of excess information from letters will free up extra time for you and improve your productivity, along with increasing your email open rate. The great thing about emails in comparison to traditional letters is that emails are free to send and are delivered instantly. So there is no need to put all […]

Hey guys, Hope you’re doing great! We all use Pinterest – as a time-killer, advertising tool, shopping tool, etc. Pinterest is one of the greatest lead drivers, visual content is the best content people accept and enjoy. I’ve written about Pinterest techniques before, but this time I would like to provide you with statistics and data on when to submit and pin the content on Pinterest – see best days and times below! 😃