Massmailsoftware Blog

AtomPark Software company congratulates you on the upcoming St. Valentine’s Day. Traditionally we have prepared gifts for everyone – unique congratulatory html templates for your festive email sendings. Choose the template you like the most, download it and send email-valentines around the globe.

Your email template is like your body – you have to really work on it to make it look nice, and if you really make an effort, you will get an email template that looks nice on any screen at any resolution.

One of the necessary step in up-to-date and effective email marketing lies in forming a unique email template for mailings. Which basic rules should be followed while creating, and what should you avoid? What are the main particularities of email templates? You will find answers in this article.

This small snippet of text that sits at the bottom of your email can do a great work for you if you can follow a bunch of simple tips to make it look nice and neat. We are going to discuss what can give your email an extra eye-catching power.

The sustainable success of your marketing campaign depends on the e-mail list you create. Always remember that a business thrives on repeat customers. Once you make a sale, this is where your real task begins. You have to create a connection with your customer right there, and adding him/her to your e-mail list is the best way to do that now-a-days. Do you know that, according a research, the average return on investment on an e-mail marketing campaign is $44.25 on every $1? This makes e-mails one of the best marketing tools. Moreover, according to a recent survey conducted in […]

The Christmas is drawing near. It’s about time to think about the ways of greeting your customers. Among all the ways to greet your clients, email stays the most likely option. We know you have lots of discounts, special offers and other goodies up your sleeve you are eager to present to your customers, but how to do it the right way? That’s what we’re going to talk about.

Email is what everyone is talking about, and the topic becomes even more timely when a holiday season approaches. Today we will talk about the most effective frequency for sending letters during the holiday season. This factor tends to increase, and newsletters are sent much more frequently. This Christmas season is expected to be the most profitable since the financial crisis, with a predicted sales growth of 2% over the previous year. However, if your newsletter frequency suddenly increases, it will not go unnoticed. This can cause you to be considered a spammer, and your unsubscribe rate will also increase. […]

Hey guys, Are there any B2B representatives reading this blog? Today we will talk about tips to improve email marketing for the B2B sphere. Email marketing has proved to be the most effective marketing tool out there. But depending on the quality of an email marketing strategy, it can either grow a business or destroy its reputation.

In our previous article we have analyzed email marketing trends for the upcoming year. We cannot ignore such an important marketing sphere as a mobile marketing. With the growth of the smartphones market the impact of mobile marketing is becoming more and more evident. Related technologies are changing all over the place and what was relevant two years ago, will be an anachronism in the nearest future. So to succeed in internet marketing we need to constantly adapt to a changing technological world. Here are few facts about the use of smartphones, proving the significance of mobile marketing: 50% of […]

The year of 2013 is in its final stages, and it’s the right time to talk about the subject in which we in AtomPark are most proficient. Let’s talk about email marketing trends for 2014. The good news is that email marketing is thriving. It is still considered to be the most cultivated and widespread online marketing tool. As of today, there are 3.3 billion registered email addresses, and according to a Radicati Group email statistics report, by 2016, the number of registered emails will reach 4.3 billion. 93% of online users in the US are subscribed to email newsletters […]