Massmailsoftware Blog

One of the largest challenges for internet marketers is that of getting potential customers to actively pay attention. Here are a few guidelines to build trust with your audience.

The call-to-action or CTA is perhaps the most important part of your marketing email. If the CTA is powerful enough, it can seal the deal right away. If not, the entire email – its copy, design and offer – is a waste.

Who are the world’s most famous marketers who sway the destinies of transnational corporations, by making them famous or plunging them into oblivion? Below there’s a list of known marketers who showed the world what it means to persuade.

Learn about Yahoo’s recent changes to DMARC policy and what they mean for email service providers.

A selection of interesting facts about email newsletters and how they have changed through the course of history.

If you’ve been into email marketing for at least one day, there’s no way you haven’t dealt with email bounces. In fact, most of internet users who use email encounter bounced emails on daily basis. Let’s take a loot at what kind of bounces there are and what we can do about them.

When you shoot, you want to hit something, when you send emails to a large list of recipients, you want them to receive your email. We are going to talk about the most important things that will help your email hit the target.

The first thing that the subscriber sees when opening your mail is the subject line. The more it will intrigue the customer, the more likely that your newsletter will be opened and read.

Today we are going to talk a little bit more about legal email list building and find out how to build an email list in a healthy white-hat fashion, so that nobody wants you dead the next day after you send your newsletters (or spam emails, if you are one of those guys).

Broken email addresses in your email list is like a virus which causes bounce rate increase and your email marketing campaign being unhealthy as a result.