Massmailsoftware Blog

Is mobile marketing dead, or is it only getting started? If you consider that by 2016, 62.9% of people globally owned a mobile phone, this is one marketing medium that won’t die soon. In this post, we’ll look at how to hack mobile marketing in 2019.

GSMI announces the return of the leading event for senior-level marketers, the Social Media Strategies Summit in Anaheim, CA on March 19-21st. SMSS is in its 10th year and set to yet again deliver a world-class speaker line-up, the most current education on social media marketing, and unmatched networking opportunities.

Running an e-commerce startup today provides a remarkable amount of turbulence. The highs are high indeed — get the right attention at the right times, and your brand can become a worldwide trend in a matter of minutes — but the lows can be desperately low. So if you’re going to muster your resources and launch your store, you need to play a very smart game indeed. Your marketing strategy needs to be effective and efficient — and when it comes to digital marketing, there’s no more solid option than email marketing. Here’s why email remains the tactic of choice for e-commerce startups everywhere:

What do you think about $1 mln earnings with the help of the quiz? Sounds impossible, but this is a real case from the Zenni Optical (optics e-store). There were 9 questions of the “You’ve Been Framed” quiz that brought the brand 29 prospects, 9 655% ROI and more than $1 mln. There is a short plan of the activities marketing department did to achieve such a great result

The guest of our blog – Kevin George, Head Monk – Marketing, tells how to handle the major problems small businesses faces in marketing: lack of resources, a thin stream of prospects owing to limited brand recognition, tight purse strings, shorthanded in the workforce. In the article, you’ll know why and how email marketing can help solve these difficulties.

Wanna your email campaigns being read – make it shine! Illustrations are one of the key attention-grabbing parts of your mass mailing strategy. And today you’ll know how to create the cool graphic for your emails with the help of pics.io photo editor. We will tell you: why illustrated emails are necessary, where to find free images to use, and how to optimize this graphic for your newsletter without web-designer.

There is only one REAL rule of online lead generation (whether from your website or from outside sources) – add value to customers. That’s all. Are we done here? Well – not so fast! The first question that I would want to ask after hearing such statement is WHY? Why adding value to customers should be the only rule of an online lead generation? The second question is just as crucial: HOW to generate leads by adding value to the customers?

Today, even if you are a novice, you wouldn’t require an expert by your side for this process. On the contrary, WordPress survey plugins like SurveyFunnel are there to help you out with ease. One such plugin is SurveyFunnel, which is integrated with every essential feature you would need to conduct an online survey. So, for those who still have the least idea about how advantageous this process can be, here are top 10 benefits that will clear the picture.

Halloween is just around the corner. It’s time to treat subscribers! Halloween is the beginning of the biggest and the most active shopping times of the year. Starting from now, you’ve got a great opportunity to interest your consumers with scary-good offers and promotions, to earn the loyalty of clients and get the profit for your business. Millions of people start their holiday shopping rush, be sure your email marketing is ready. In 2018, US consumers planned to spend approximately 9 billion U.S. dollars for the Halloween season. Statista: Consumers’ annual Halloween expenditure in the United States from 2006 to […]

I will not repeat that CSS is a language for describing the appearance of an HTML document. You already know that. But what is the real use of CSS inlining in email marketing? While HTML structures the content and layout, CSS inlining in email is used to style and format the content like including link colors and headline fonts.