44.8% is an average Open Rate for email newsletters in the education sector, according to Benchmark. If these numbers don't tell you anything, let's say that e-mail allows for intense communication between educational resources and their students. With its help, you will be able to retain the users, offer them new programs, analyze their results, and create target audiences for work.
You may start acting on the basis of the best email marketing to schools practices, which we will discuss below.
35% of subscribers open an email impressed by the subject line.
It is essential to make the letters concise, easy to understand, and memorable, not creating boring learning. Here is what you may try.
Due to the high demand, competition naturally increased. One of the most effective ways to improve educational progress and stand out from the competition (private educators) is to launch a valuable and exciting newsletter for your subscribers. For your emails to be read, you need to choose suitable topics and content.
A classic branded university newsfeed
If you work with children, then your target audience is their parents. They will be the ones who will read the newsletter, monitor the schedule, and be interested in your activities. If you have scheduled a meeting, remind them about it in an e-mail – they will feel caring and be more loyal.
Include in your mailing list the top topics that will be covered. Try to convey the idea that parents are not just listeners but participants in the process.
An invitation to a parents dinner
Another popular format is a poll or survey. With it, you will learn more about your audience in education. To make the study more likely to pass, give your subscribers a small bonus when they answer all the questions. Also very popular employee surveys within the company for satisfaction or engagement ratings, for example eNPS.
An Email integrated survey
Promotional and discount emails open well and have a high click-through rate if you announce activities or services regularly. When special offers are distributed too often or aggressively, subscribers stop responding to them. So, be wise while keeping someone attracted to prospective or new students to your school or university, teaching staff or reorganizations, etc.
Avoid general storylines, be unique and specific. Let the reader understand what awaits him in the letter. The subject line is your first and only chance to grab the attention of your subscriber. Do not forget about CTA.
A motivation mail with a special offer
Many schools and universities run successful alumni programs, which may be a good education direct marketing matter. To keep in touch with former students is also about prestige and awareness.
If you need to refresh your contacts, feel free to apply an email finder. It allows searching for better mail addresses for any business outreach.
An outreach school email template
If you have partners whose products or services will benefit your subscribers, arrange a joint mailing. This is beneficial for everyone: you expand your base, and customers will learn about new products that may be useful to them.
The ad unit letter should match your concept. This applies to both design and content. The closer the ad product is to what you usually offer your students, the more likely it will not generate an adverse reaction.
Agree with a partner about promo codes and discounts. Subscribers will receive a unique offer, partners will receive more leads, and you or your educational establishment will obtain profits.
A partner-with-Jordan school letter
History of success is another content that may be distributed via your email marketing to schools. To bring good OR and CR indicators, you may distribute the students' stories about everyday life "at the desk," their impressions find a great response. You can post reviews directly in the body of the letter or insert only an announcement so that the subscriber will go to the site for the continuation, etc.
A school real success story
These letters may also be applied in schools. They may be sent to the user in response to some event in their client history: registrations, viewing a specific page of the university site, payments, endorsement approvals, courses, etc. Trigger scripts can also be tied to the absence of a particular event: for example, someone did not attend a specific course or didn’t show up in class, miss them regularly, etc. Automatic sending of such emails can be configured using mail checker online.
A triggered mail sample for school
When the course/ lecture, etc., is over, ask students to provide feedback. Do not delay with this letter: subscribers are more willing to get in touch while the memories are fresh. For example, you can start the mailing the next day after completing the training. In the email, ask them to tell you why it is so essential for you to get their opinion to collect more feedback.
Asking for feedback may look like that
Of course, you cannot leave such a great opportunity without extra attention – to announce university awards or events. Mails are a great tool to make it beautiful and classy and supply the necessary information for winners on what to do next, etc.
A great contest winner notification
There are so many more cases when you may apply mails in education & schools sphere for good!
If you use a tool for email bulk sending, you should carefully think on the contact lists and groups. Create a new address book means creating your mailing list. Here, for example, there are parents of first-grade students. Doing it right away in elementary school will not be a good idea because another group will go to high school next year, and it will be problematic to retrieve them from the mailing list. Your campaign may go mess
As a rule, you may send messages only to those people who consciously agree to it. Education is not an exception. Here, it’s essential to stick to the rules and align with the mass mailing official directions.
Therefore, your task is to secure such consent. At school, you may first hold a parent meeting and distribute a sheet to parents to enter their full names, email addresses, and, possibly, phone numbers.
Of course, higher education direct marketing has its peculiarities. Nevertheless, it also provides real benefits in the realm of education to attract more necessary attention and organize processes better, etc.
Email marketing in education allows tight communication between resources and their students, peers or educators and so much more. Don't forget to reward your audience with bonuses and prove that returning to school will be a great experience! Advertise not just products, but the emotions that they will receive. Make original mails and stand out from the competitors
If you have ideas or are ready to share your experience, feel free to leave your comments!
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