Mobile marketing in banks & finance has its peculiarities. Multichannel messaging has become one of the most popular communication methods with clients in the financial and banking sectors. Let’s see how multichannel mailings help improve the customer experience with banking products.
The answer is simple as it is. This kind of fast, direct communication is ideal for marketing strategies of banks that need a fast reliable, and highly scalable tools. Only a balanced approach and careful planning can guarantee the implementation of the optimal programs for financial communications, and mails are one of them. Here are the areas of impact effective mailings may have in banking:
Multichannel mailing in the financial sector simplifies the use of banking services. Thanks to email marketing financial services, the client gets account balance / ready statement notifications and so much more timely. Alongside fraud alerts, notifications of changes in the terms of service and so much more simplify the user’s interaction with the service part.
A good message from the bank to the clients in bad times
The use of SMS, RCS, Viber, or WhatsApp messages, as well as triggered email chains, has become a key factor in reducing the risk of fraud. Consumers have access to their mobile phones almost all the time, which means that any unusual activity or account change can be instantly verified.
In addition, Internet access is not required to receive SMS. This makes mails a reliable and quick method of confirming that account activity is not fraudulent. So, choose mailings to optimize your routine.
A typical beware-of-fraud message
Customers like to be knowledgeable and informed about transactions and transactions. Newsletter via mails or messengers is ideal for this. Account notifications, reminders about the readiness of the bank cards, messages about approved loans increase the value of the bank's services for the client and help improve the relationship between the financial institution and consumers.
A great collaboration for loyalty
40% of banking customers go for financial providers that offer them more personalized service.
Emails are more private. In addition to the many benefits for customers, multichannel messaging helps save businesses on keeping in touch with customers. Bulk mailer campaigns and instant messengers are sent faster and are cheaper than calls altogether. Hidden sales or some individual offers may also be sent via mails.
Some personalized message on a custom banking service
Another benefit of multichannel messaging via emails for banks is informing them about new products of the bank or product updates on a regular basis. Like items in e-commerce, here you may also get timely mail with great offers.
As usual, transaction notification emails from the bank may contain the following information:
Service messages about the bank's working hours, opening a branch, etc.
Here’s a personalized finance service email example
Mailing for banks may be sent for non-standard communication cases. Take into account the news & events, which are rare, personally initiated, unlike those sent to triggered actions automatically. The standard ones include a money transfer, a confirmation code for making a payment, a reminder to repay a loan. Non-standard news feeds an invitation to install a bank application, sale of credit cards, and stimulation of purchases in partner companies.
A non-standard notification on the document request
How else to use creative marketing ideas for banks?
Inform about new offers and services. Unobtrusive and competent advertising is a way to generate genuine interest.
Report all transactions without exception. It is important for the client where and when the payment was made, etc. The message should also contain information about the exact amount to be debited. This is necessary not only to ensure security but also to calculate the funds spent per month or organize email marketing for financial advisors.
You may also use mails to retain bank customers in no time
Some of those who regularly analyze expenses use email notifications in their calculations for good.
Do not forget to congratulate on public and personal holidays (New Year, birthdays, etc). For this, apply emails verification, to check out if the client addresses are still alive.
Keep your customers kindly reminded that the loan installment deadline is approaching, etc.
Update the data on the status of the loan. This will allow the client to understand how much and during what time he must pay. Give the opportunity for feedback, thanks to which he asks all the questions that interest them.
Indicate in emails the expiration date of the card. The client will appreciate your service.
Offer discounts and promotions. This point implies contact with a new audience that is seeking to save money by ordering products or services. If necessary, a person will take advantage of the bank's advantageous offer.
Warn about the change in the interest rate on the loan. Such information is of huge importance; therefore it must be communicated as quickly as possible, for example, in an email message.
All operations are extremely simple, but they show a positive image of the bank and superior customer loyalty.
If you need to form a high-quality contact base for your next mailing campaign, use contacts extractor.
Practically, to achieve good results with your marketing ideas, particularly for financial institution marketing, always use professional support of reliable mailers, as well as communicate via trusted mailing box providers.
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