The most mysterious holiday is coming, and all the stores start to wrack brains on how to impress customers and increase profit.
American shoppers spent $9.1 billion on buying Halloween products last year.
This year we propose you to impress shoppers and to get higher ROI by the dual power of thematic bulk text messages and emails.
Read the article and know how to make a multichannel marketing campaign before the holiday.
Multichannel marketing is a strategy that combines different types of marketing ― text, messengers, email, push notification, social media, and others.
This way of marketing helps potential customers to choose their way of purchasing.
There are so many methods to engage clients. Having chosen the only one, you waste a chance of getting higher ROI. If you use all channels together, there is a risk of losing budget and irritate users by many notifications. So, you should find your golden mean, and we help with it.
We advise you to pay attention to the cascade campaign, which is a part of multichannel marketing. The difference between multichannel and cascade campaign lies in the fact that the second can save money and don’t irritate clients. It works like a strainer, that keeps bigger particles and leave smaller. Using cascade campaign you should also give preference to the cheaper method before a more expensive one.
Like other types of marketing, this one has its principles and regulations. Open your notebooks, take pens, and write down these points.
These are the most popular rules that each entrepreneur should remember. Furthermore, in the process of work, each one is making their principles and improving the skills of communicating with users.
Cascade campaign is a method of consistent using different marketing channels. It means sending the same message through various channels. For example, firstly, you send a text message and tell a customer about a discount. You say about it in Viber/WhatsApp message too. After that, you chase users with advertising on social media or push notifications.
This method of multichannel marketing reduces the cost and increases the per cent of delivery messages.
As a part of multichannel marketing, the cascade campaign differs by the fact that in most cases, marketers prefer only two marketing channels and one optional, because such way is the most optimal.
The formula of a cascade campaign is next:
There aren’t all sets, you can combine different marketing channels, but you should analyze the campaign to choose the most effective and profitable.
The practice shows that combining two or more marketing channels gets higher traffic and Open Rate. We tell you how to create a Halloween campaign using two of the most popular channels ─ email newsletter and text messages.
The successful Halloween campaign includes 3 points:
According to previous experience, the pre-Halloween campaign consists of one marketing channel or all together. Both ways are a failure. Using the first one you decrease the possibilities for getting profit, the second will irritate customers, and they will hardly purchase in the store. The order of sending text message rides on offer type. For example, if you are planning a Halloween party, firstly send an email with details ─ when, where the party will be, the dress code details, entertainment that is offered for clients.
You can use this template for invitation email. Write all the need information for customers
A day before the party, you will remind the guests about it in a text message. For example:
Blue Apron sends the best email in the customer’s life.
Unfortunately, it forgets about the text messages. It has the sense to strengthen email by such SMS. 
There is an email with good animation that tells customers about the free Halloween email template.
It could be better to send a text message before an email and remind them that they should congratulate subscribers on this holiday.
For example, with such text:
Preparing your Halloween campaign, think about how you can improve it with SMS and adverts on social media. The examples above will help you.
The subject line is the first element that the customer sees. This detail depends on whether the user opens an email or not. The previous years there are subject lines like Trick or Treat. B-o-r-i-n-g!
Be creative and make a title that ensures opening emails.
This subject line stands out with all emails, and there is a high likelihood of opening Halloween newsletter.
Catch some other examples for Halloween campaign:
I believe that you have just got ideas for Halloween subject lines.
Last but not least, point. We have collected for you breathtaking templates and email examples, that awoke your creativity for making Halloween campaign.
Lancome promotes red lipstick that is suitable for the holiday. It’s designed to model’s lips by bats.
Create&Barrel designed the cups in Halloween style. It gives prices of goods in email. Furthermore, there is a CTA button at the beginning of the email.
Bettys have made special candies for Halloween and propose subscribers to make the party with their sweets in style of mysterious holiday.
LandOLakes send emails with Halloween sweets. It gives a detailed guide on how to cook candies, how much time you need. The design is in the brand's style, but sweets in Halloween style don't give to forget about the reason for the email.
Framebridge proposes discount for customers. It makes the design in black&white colours, and insert images of witches. The brand also makes an accent on the CTA button by orange colour.
Don’t forget to strengthen email by text message and adverts of your proposition in social media.
Halloween campaign is a good reason to get higher ROI and to demonstrate subscribers your carry. Moreover, combining SMS and email, you save the advertising budget. I believe that this article helps to get the highest open rate and ROI.
I’m sure, you have your own amazing ideas for the Halloween campaign, haven’t you?
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