An email list is the ground of successful mass mailing campaigns. Whether the list consists of real people or imaginary characters can change the result of an email campaign.
To have an effective mailing, it is important to be careful collecting and verifying email databases.
Read the article and know what a qualitative list is and how it influences the PR, link building, sales, recruiting.
Furthermore, we ask the experts how often it is important to clean the email list.
To have a visual representation of email list influence in the different spheres, we propose to imagine yourself in different roles.
Imagine you are a newcomer PR manager of a famous brand. Your first task is to send emails on the list that you were given. Without any doubts, you click the Send button. Getting the report of the mass mailing campaign you notice a high bounce rate and complaints. As a clever specialist, you understand such rates mean that providers can block the domain and you won’t be able to send mass email campaigns anymore.
If you had checked the email base and ensured in its qualitative, the brand reputation wouldn’t have suffered.
Let’s imagine that now you are a link builder. The main part of your job is to mail the target audience. You have collected the emails of influencers, bloggers, and editors from open sources. The report shows that a great number of your emails were marked as spam. The situation is the same as the previous one. Non-qualitative base spoils the present and future campaigns.
You are an email marketer and your boss says that you will get a prize if you increase sales via mass mailing. You’ve prepared the right text for the email campaign, designers created a perfect template. All seems to be ideal and you have been dreaming about vacations near the beach. But your dreams will crash on the rocks after getting the report of mass mailing. Many emails were in the Spam folder, some recipients complaint on the mailing, and the bounce rate was high.
And now you are a recruiter. You are looking for workers and need to do it quickly. You've bought the list of people's emails that work in your sphere. Sending a dozen emails you have no answer. The statistics show a top-level of email newsletters in the Spam folder.
The base always needs verification. Even if you are sure in its quality you should check it before pressing the Send button.
Despite the way of collecting email addresses, there is a high probability that dead emails are hiding in the list. Let’s find out what emails and why they spoil your email database:
As you see email list can be clean if you don’t make efforts to support its hygiene. We asked experts why and how often it is a must to check the validity of the email base.
There is no rule on how often it needs to check the validity of emails. Some marketers don’t do it, some validate the list before each mailing. We’ve asked experts what they advise on the regularity of checking.
“There is no clear rule on how often to clean email bases, but exist the rule of Double-opt-in to make users confirm email addresses.
I verify new emails before each mailing before importing them to the mass-mailing tool.
Recommended reactivating users once every six months, to validate the list and send reactivation emails to inactive users.
In any case, if the email campaign is preparing for sending and the base was collected some months/years ago it is a must to validate the list”.
“Hygiene of email lists is an important topic. That’s what it takes to be emailed in Inbox, not in Spam.
Firstly, make up your mind with the goals of the email campaign: Open Rate, Click Rate, CTOR, and financial result.
Because unnecessary hygiene can kill your income in a chase of high rates of opening or clicks. If in your base there is more than 5% of invalid emails it has a negative impact on domain reputation.
When one hundred percent you should check email base:
It is important! Don’t cut pieces of users, for example, “don’t read emails for 3 months”. Our experience shows that such an approach has a negative influence on sales. Probably users that don’t read emails for a long time need other propositions. Have a high conversion!”
“Email validation is a potential solution to the epidemic of inaccurate or abandoned email addresses. Email verification can step in to keep your connections current with loyal subscribers or interested prospects for better email marketing results.
Using an email validation process includes real-time verification of subscribers on your email list, both as they enter the email and in the batch form with your existing list. It’s ideal for ensuring accuracy for both new and long-established email lists.
When you send an email campaign to thousands of email addresses, imagine how much a more accurate list will benefit your marketing program.
In my point of view as an email marketer, we should check our email list once per week”.
To combine these points of view we can claim that validating an email base is a must and you should check the validity of the email list at least once every three months. Keep in mind the behavior of users and correct your campaign accordingly to their actions.
Top advice on how to care email list:
The mass mailing list is similar to a fuzzy flower, that you should cherish, and then it gives you a perfect result. Validate the list and email campaign will bring the client’s loyalty and increasing sales.
To keep your base clean use Atomic Mail Verifier.
Try the program for free for 7 days!
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