Massmailsoftware Blog category Sales

Hey guys, Hope you are doing great! I want to share a special Thank-You email marketing technique with you, it’s one of the basic ones, so your sales will increase after implementing this one. We all know that email marketing is all about building lasting and loyal customer relationships, that is a cornerstone of successful email campaigns and list building. The Thank-You technique I want to discuss is extremely simple and you will be shocked how great it works. All you need to do is set an auto-responder that emails your customers after each and every sale. In your message […]

As we all know, the main aim of email marketing specialists is to sell digital products (or even the real ones) to their email subscribers. Sometimes you can have a list of subscribers who are not your customers, it could be so if you are running an interesting blog and not just building a list to sell your products. Ok, so you have a list of leads. Actually, all the subscribers are leads, you just need to treat them the right way to transform the list of subscribers to the list of buyers. And the main problem here is – […]

Hi friends, How about few dirty holiday marketing secrets? I’ll share few tricks on how to market during the holidays with little or no additional budget and remain highly competitive throughout the holiday season. Large retailers have always counted on Black Friday to turn their books from red to black and online retailers (i.e. marketing software stores) have Cyber Monday to cash in afterward. And this year, American Express OPEN has launched Small Business Saturday (November 27) to help drive “shop till you drop” consumers to local small businesses. So how can a small business get the upper hand on these […]

Targeting the right audience is the key to success for any email marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors. And as every marketer knows, limited list filtering and segmentation options, as well as inaccurate data, all negatively impact a campaign’s response rates. Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact […]

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that? Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from […]

Why Email Marketing? Experts and small businesses agree: “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” DMA Interactive