Shock in marketing Shock is sometimes used by marketers to sell entertainment, news, and various products. In retailing it works by first getting the consumer’s attention, then the sales pitch is applied. It may be exaggerated, gory, disgusting, and in very bad taste socially, but the technique is meant to make sales. Note the progression of explicit television in recent years. What more productive place to market in a shocking way than to the youths who are curious, looking for excitement and a change from what was. When a situation that is socially abnormal or generally unacceptable is […]