Massmailsoftware Blog category Marketing

Parents mostly complain that teenagers do not listen to them. The opposite is true when it comes to advice regarding ‘money matters’. Teens actually welcome their parent’s input about their finances. In the past few years, teenagers have earned billions of dollars with part-time and summer jobs. Some have spent most of what they earned, while others saved most or even all of it for a big purchase, or for their college education. Kids these days are becoming more and more aware of their family’s source of income and financial status. They apply these money-spending principles when they venture out […]

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story. Let […]

For some, the idea of a budget is often a blur.  It is frustrating to see how hard it is to do a budget and realizing that with one wrong purchase, you can actually ruin the entire thing. And this has been a perennial headache for most homemakers. It is about time to overhaul the way people look at budgeting.  It can actually be a great way to keep track of your family’s expenditures and help you evaluate the things that you spend the lion’s share of the family’s earnings on. What is a budget?  A budget is a tool […]

I got handed the other day a very tiny budget for marketing of my product line. But it wasn’t the size of the budget that caused me to stop and think (although it probably would cover the cost of a new family people carrier). It was the fact that the budget description stated that the budget was to be allocated to marketing. Now, I’ve been a product manager for 6 years and a programme manager in a range of industries for many years more. But the realm of marketing has been something of a mystery to me. Marketing mix, strategic […]

Unconventional Kinds Of Information Products That You Could Prepare For Your Online Business By now you should know the importance of digital delivery. Being able to deliver your products digitally would allow you to be free from the worries of shipping charges and storage space. Additionally, your customers would feel more reassured as they would get what they will pay for as soon as they pay for them. Information products like eBooks and special reports are the usual items up for sale in most internet marketing ventures. But these are not the only kinds of information products which you could […]

How To Make Your Own Video Products Here’s a not-so-secret secret: the market is getting tired of the usual eBooks and special reports that promises the most revolutionary information. They want something new… something more… something that they could actually respond to. And it as become an Internet marketer’s challenge to come up with novel products that would excite a market slowly sinking to indifferent stupor.   And the most encouraging product types that have been invented in recent months are video products. Yes, video that you could actually watch from your monitor screen. Video that is accompanied by audio […]