Marketing in organisation plays the same role in the life of an organisation as sex does in most of our personal lives. Sex and marketing have close parallels because: a) everyone is doing it b) everyone thinks they are doing it at least as well as the next person c) secretly we all assume that others are doing more of it than we are d) we do it because it feels good So if marketing is as fundamental a need as this, then why is it that marketing seems to have become so complicated and confusing that even professional marketers […]