Massmailsoftware Blog category Marketing

  “…more than 100 million data records of U.S. residents have been exposed due to security breaches every year.” It’s a mobile, connected world – and companies are paying the price for not monitoring and controlling electronic communications as they exit the safety of the company. While most organizations scan inbound email for unsolicited or dangerous content, most fail to check their outgoing email, IM and other Internet-based communications, essentially allowing the unauthorized or unintentional transfer of sensitive information outside of the organization.

Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder. Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

Dear Atomic Marketing Blog subscriber, Today we would like to to ask you how we can improve our Atomic Marketing Blog. We have already changed the way the articles are written, we tried to make pick more specific and niche topics though the visual appearance and design is still the same. In spite of this we still wonder what you like and don’t like about the blog so that we can make more improvements. Take the Survey: How can we make Atomic Marketing Blog more useful to you? Answer and benefit As a token to your help we offer you […]

  Many marketing professionals inquire about the difference between Twitter and SMS Marketing, and which one is more effective. If you ask us the answer is both. We would also recommend adding Facebook, MySpace, YouTube, Flickr, blogging and other tools to complete your marketing arsenal. SMS Marketing and Twitter are similar as they both engage customers in communication, which is strictly spam free. You can use CRM pulled-based marketing, break thru the clutter and reach the customer by the phone or e-mail.

Business executives and owners who may wonder if they need to protect their corporate data will appreciate certain statistics that we have prepared. 43% of organizations say their information security function is now part of their organizations’ risk management function. –Ernst & Young The average loss per phishing victim jumped from $257 in 2005 to $1,244 in 2006. –Gartner Inc. 1 in 3 workers jot down their computer password, undermining their security. –Nucleus Research and KnowledgeStorm Read more below!

Emphasize with Words Not Exclamation Marks In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command. While preparing an e-mail for a marketing campaign we suggest the following: Not to use exclamation marks in the email content. If you feel the need to use an exclamation point, reread and redo the sentence […]