Massmailsoftware Blog category Marketing

While most experts will say there’s no such thing as the perfect time for email marketing to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for a campaign, and Friday the worst. “The theory behind the rule of thumb makes sense,” notes Caroline Ruggiero at the Marketo blog. “[E]mail too early in the week and people are too busy with their actual work to open or focus on your message. Email end of the week and your message will get buried in a barrage of messages everyone has to dig out of come […]

Targeting the right audience is the key to success for any email marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors. And as every marketer knows, limited list filtering and segmentation options, as well as inaccurate data, all negatively impact a campaign’s response rates. Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact […]

The fact that audience has the control starts to sink in. Social media will get real budgets. Social media will be integrated to overall marketing activities. Social media ROI will become important. Brands start to use listening platforms to monitor the conversations. Social media will reach behind corporate firewalls. Customer service and interaction with businesses becomes social. Measuring online activities and their effect on offline sales will become increasingly important. Media will fragment even more and smaller communities can be hyper-targeted. Social networks chatter will be incorporated into CRM systems. More sales will originate from social media contacts (B2B and […]

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy! 1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file size low, preventing your e-mail from being blocked for being too large. If you’re unsure of the dpi of your graphic, go to where it’s stored and open the file. Then right mouse click and select Properties. You may need to open the “More” link […]

Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. So you want to be sure the impression you’re creating is a good one. Here are few tips that are so important to impress your clients with your email marketing campaign. That’s what you need to convert leads into subscribers and subscribers into customers! 1. […]

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any SMS campaign, there are four basic steps that should be followed: Set your objectives [What are you trying to achieve with the campaign?] Determine the measurement criteria [Will this be sales, responses, calls received etc.] Decide on a benchmark [How are you going to compare your success? – against prior campaigns, competition?] Select the right measurement tools to achieve what you have decided you need to achieve!