Massmailsoftware Blog category Marketing

Mistake 3: Offering too much or too little choice Offering audiences too much choice for communicating with them creates noise. For example, if they receive the same information via Twitter, LinkedIn, email marketing, online groups, and your newsletter, at some point they will tune out and potentially miss important new information. Offering too little choice is just as problematic. For example, many organizers now use Facebook to advertise events and contests to the exclusion of traditional websites and advertising. However, the assumption that “everybody” is on Facebook—or that everyone who is on Facebook and needs the information will receive it—is […]

Hey folks, Here are few mistakes that businesses commit in using social media platforms for their marketing communications (i.e. for us it’s email marketing software niche). Well, don’t be afraid to make these mistakes, ’cause the best thing is that solutions to solve or to prevent these mistakes are included below. Mistake 1: Failing to consider the audience first Jumping on the latest, greatest communication bandwagon without first asking, “Who is my audience and is [insert new media platform here] the best way to reach them?” is the leading cause of ineffective marketing communications. That social media lacks an entry […]

Hey guys, Here are the latest Email Marketing and Social Media statistics on content sharing. Let the digits talk!

Hey folks, First-off, let’s discuss traditions and basics. As we all know, Email Marketing has more traditions and its history is older and deeper, rather than Social Media’s. What we have now is a rebirth of Email Marketing and uprising of Social Media. E-marketing’s old-school vs. new-school. Many names, one happening. History tells us that we are always going to get positive effect by mixing oldies and traditions with something fresh and new. And I’m not talking about Email Marketing, or just marketing, at all – just check Mercedes-Benz SLS AMG as great example of such combination. I would like […]

Announcing new Video Guide on how to use Atomic Newsgroup Explorer and Free NNTP Servers to extract more than 1,5 Million user emails from NewsGroups. Step-by-Step instructions are include. Please watch and enjoy!

On any email list, there are subscribers who signed up and never again showed signs of life. These are real people, who may have opted in to the specific offer, free content, a contest and then never reacted to your newsletters, and never bothered to unsubscribe. Let’s call them Inactive Subscribers. It’s better to have such subscribers, then to have none at all. Here are few Email Marketing Techniques to bring these inactive subscribers to life: 1. Conduct a reactivation email campaign Identify inactives on your list according to agreed-upon criteria (Never purchased? No clicks in 12 weeks? Zero opens […]