Massmailsoftware Blog category Marketing

Atomic Mail Sender + Email Tracker For a limited time only, email marketing software company AtomPark Software Inc. offers their award-winning Atomic Mail Sender with a free 60-day subscription to their email tracking service. With the bulk emailer, you can send unlimited emails to unlimited subscribers with no monthly fees — and with Email Tracker, you can see what time each recipient opens your messages and which links they click. To learn more about how you can send unlimited emails and track open and clickthrough rates watch this free online video at https://www.massmailsoftware.com/bulkmail/.

Hi guys, Hope you’re doing really well! How long have you been doing email marketing? A year, few years, maybe even 5. Email technology niche may celebrate at least 15th anniversary, and more than 10 years we are using email technologies as a way to reach customers and leads. Here are few interesting facts about email and email marketing. Please enjoy! First Email Message First person who emailed someone was Ray Tomlinson. He was working on ARPANET project (something we may call now Internet) and was interested in e-communications. First email message was sent between two side-by-side computers. First email […]

Hi friends, Here are statistics on digital marketing spending in 2010. Some $154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for $27.7 billion, driven by search and targeted display advertising: * Search spending accounted for 56.3% of digital spending in 2010, reaching $15.6 billion, up 6.4% from 2009 levels. * Display accounted for 33.6% of digital in 2010, reaching $9.3 billion, up 10.7%. * Email marketing accounted for 5.1% of digital, reaching $1.4 billion, up 8.6%. * Mobile accounted for 3.2% of digital, reaching $0.9 billion […]

This is a 2nd part of “Top 11 Personal Branding Trends”. Let’s discuss your personal branding in social networks and social media tools. Please enjoy! 6. Web Purity Omnipresent social networks, myriad blogs, always-on and always-connected workplaces and work spaces, constant online job searches—the Web has become a noisy and crowded place. No wonder it’s difficult for people who google you to get a clear picture of who you are—especially if you have a common name. They can’t be sure whether you’re the John Smith who ran the Boston marathon or the one who faced insider-trading charges. Services will soon […]

Hi friends, Hope you’re doing really well. Let’s talk about about popularity, glory and everything in between. Here are top 11 personal-branding trends for 2011, first-5 in the first part of this article. These great promotion ideas will keep you visible as you grow in your marketing career (affiliate marketing, email marketing, e-business). Quick tip: for 2011, video is a primary focus and plays a major role in most of these 11 trends below. Please enjoy!

If you’re a business using Facebook, you’ve probably set up a fan page (like ours – AtomPark Software fan page). Fan pages are specifically designed for businesses and brands that want to connect to customers and prospects on a large scale. A fan page lets you grow as big as you want, send updates to an unlimited number of fans, and keep the focus on the organization without revealing the administrator behind the scenes. But once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus […]