Massmailsoftware Blog category Marketing

Hey guys, Hope you’re doing great! We all are sending thousands emails to our subscribers each and every month, and we do follow some “rules” to avoid black-listing and spam filters. I would like to provide you with the exact scheme and steps of an ordinary email delivery: marketers-2-subscribers. So which technologies are used to deliver advertising emails to our subscribers? First off, your email service provider (ESP) formats your message and sends it to a mailer (MTA). The MTA adds header information about the sender (RSVP address), the ESP (IP address) and the recipient (email address). Next, the MTA […]

Subject Lines: Emails with shorter subject lines tend to outperform those with longer lines: Subject lines of 4-15 characters generated a 14.1% open rate, whereas those containing 51 or more characters had the least amount of opened emails (9.9%). The highest click rates were generated by emails with subject lines between 16 and 27 characters long (4%). Interestingly, the category which generated the most opens did not generate the highest click rate: Subject line lengths with 4-15 characters generated a 3.1% click rate. Bounces by mailing frequency: Marketers sending emails more frequently garner fewer bounces. Emails sent to subscribers less […]

Building a fan-base on Facebook is a really hard thing for small business and small organizations. And the worst  thing here is advertising. People join Facebook to interact, share interesting content, communicate and enjoy  virtual life, and advertising or mass invites is not something they would like. I want to share some short delicate  fan-adding techniques that will shoot two birds with one stone – gain more and more Facebook fans for your  business-page and make your brand (company, product, anything) more stable and respectable among your  Facebook fans. So here are quick tips on how to get more fans […]

Atomic Email Studio is an all-in-one e-mail marketing solution with 9 Atomic programs included, a powerful tool for efficient and comprehensive online promotion. Atomic Email Studio 8.40 comes with the following new features and updates: [+] New Atomic SMS Sender (online bulk text message sender) module has been added; [+] After Atomic Mail Studio is removed, settings of included modules stay saved if you have these modules installed separately; [-] Surveys has been removed from the “Online, news” tab; [*] Submitting a support query feature has been improved; [*] Some minor localization errors has been corrected; [*] RSS news feed has […]

AtomPark Software Inc. celebrates our first 10 years in email marketing business. Our team wants to thank you, our valued clients, for choosing our company and using our software and services! Thank you for being  a part of AtomPark, it’s you who helps us go forward.

Every mention of your brand online is good, unless it’s super bad – this is the reason why I want to discuss top 5 ways on how to use social media channel to boost and brand your email marketing campaign. Social media websites are the brain of all internet – millions of people are free to discuss, share, publish, like, comment, and if they discuss you – then bingo – you can show your subscribers that your brand is being seen, heard and respected. Here you can find top 5 ways on how to use social media channel to boost […]