Massmailsoftware Blog category Marketing

Hey guys, Hope you’re doing great! I had a vacation last week, and I apologize for not providing you with fresh email marketing tips and techniques. I’m back now, so let’s continue our journey to  the land of email success 🙂 Today I would like to provide you with few tips on 4 main mailing errors. I’m talking about duplicate message, spelling and wrong date or offer errors. These are 4 most common errors email marketers experience, both amateur and skilled. Let’s take a look what each error is and what to do with it. Duplicate message. Probably the lightest type […]

Hey guys, Hope you’re doing great! One of our readers and subscribers created  this useful Infographic I want to share with you. This one shows the company registration and business starting process. This may be interesting to young entrepreneurs, small business owners and money makers. Please enjoy! P.S. Thanks Aldo!

Hey guys, Hope you’re doing great! We all know how subject lines and good email content are important and we really talk a lot about them. Imagine how your recipients scroll down their inbox full of emails, spending just seconds on each and every subject line. If your subject line is super cool (equals to misleading, as people do not believe in free things or super offers anymore) or too ordinary then your email message will not be opened. I would like to provide you with more tips and techniques on how to improve your subject line and email message […]

Hey guys, Hope you’re doing great! In the beginning of the 2012 GetResponse published a guide and research on small and medium business email list strategies. The research showed that small and medium size businesses don’t know how to get the maximum of the list building and use just few tips and strategies. I just checked the statistics again today and realized that nothing really changed,  so this statistics below are still useful. From the question and data below you can learn more popular ways to build your list and optimize your email letters. Please enjoy!

Hey guys, Hope you’re doing great! As you know, call-2-action is the most precious part of email marketing campaigns. I would like to provide you with Top 5 tips on how to make your email call-2-action better. This will be about verbs, style, visual appearance, customers’ attention and more. By the way, many of email marketing software allow to automate the insertion of call-2-actions and also allow to easily edit them, for example  – the newest Atomic Mail Sender. Please enjoy the Top 5 tips below!   1.Verbs you’re using Keep the verbs short and easy to understand, such as read, […]

Hey guys, Hope you’re doing great! Do you remember the boost of video marketing and video email marketing back in 2008-2009? I do, and it was awesome and it generated a lot of great and interested leads. Many of marketers stopped using it and switched to more modern ways of marketing, like social media one. But that’s not the best option, and here I have the latest research from Web Video Marketing Council and Flimp Video Marketing. To keep it short I’ll say video marketing still works good, please see the proof below!