Massmailsoftware Blog category Marketing

Hey guys, Hope you’re doing great! We all know how important relevant and targeted content is in email marketing. And the best way to reach targeted audience is list and content segmentation. I’ve mentioned few basic and easy-to-implement steps before and today I would like to discuss more advanced email list and email content segmentation ideas. Please enjoy, and have a great weekend! 1. Targeting business owners. This is your chance to move your product or service to business-to-business level. Even if your product is B2C only, then reaching B2B can help you in engaging new partners or reaching new […]

Segmentation means success in email marketing. The more relevant your content is the higher feedback you get (Open-rates, CTR). But how to determine what relevant content is? Sure it depends on the niche, but I want to provide you with the 5 easy steps to email campaign segmentation that work for each and every niche. Please enjoy! 1. Review your data. You need to be sure the data you have can help, as it’s a great mistake to segment your campaign by faulty information. Be sure you have right data on gender, age, etc. These basic data is extremely important. […]

Hey guys, Hope you’re doing great! Getting a lot of good subscribers is half of the success, the other half depends on how you can engage them from month to month. Sure you need to have a subscriber-oriented content and good delivery rates. What I’m talking about below is how to make your subscribers “wait” for your mailings. Please enjoy! State what’s coming in the next mailing. Always announce your future mailings in your current campaign. Subscribers love to be updated properly. This increases open rates and click-through rates. Whether you will have a product-update mailing or special techniques on […]

Hey guys, Hope you’re doing great! Today I would like to talk about Welcome Emails. Such emails effect the first impression, so it’s really important to make friends with the subscribers from the very first email. In your first welcome email, tell about your company, its history, and its vision. Also let your subscriber know what they will be receiving from you via email, and how often. In your second email, offer a free white paper, a discount, or a free trial to foster a good relationship and qualify the subscriber as a possible sales lead in the future. In […]

Hey guys, Hope you’re doing great! We all know how profitable email marketing is, and your email marketing campaigns should look perfect to convert. I would like to provide you with a list of 15 most popular email marketing mistakes – avoid them and make your email campaigns perfect! Emailing People Who Didn’t Opt In. Sometimes people call it spam. Making Unsubscribing Difficult. It’s against CAN SPAM Act and human rights, I guess 🙂 Not Honoring Unsubscribes. Honor, award and respect them. Writing an Unclear Subject Line. Seriously, that’s your chance to make a recipient open an email, don’t miss […]

Hey guys, Hope you’re doing great! Today I would like to provide you with kind of a fresh email optimization tips that will help you to increase your CTR. Actually I’m talking about co-call-2-action, that strengthens your main call-2-action and boosts CTR up. P.S. (post scriptum)  can be used for your email marketing needs as a co-call-2-action, and it really works. Please see below 4 P.S. tips that will help you to increase your email’s CTR. 1. Mention your key benefits one more time. Remind your recipients about your key benefits, add some drama or make it a little more catchy […]