Massmailsoftware Blog category Marketing

Hey guys, Hope you’re doing great! As you know it’s not so easy to prepare a good email message, even if you have a focused topic to talk about. It’s always hard to make your email laconic but informative and catchy. That’s why I have prepared 7 steps I use to create an email message that will meet my open-rate and click-through expectations. Please enjoy! 1. Organize. You need to organize your email message for effective presentation. It’s better to mark out your topics and ideas and then detail them. You email message should not be a pile of info, […]

Hey guys, Hope you’re doing great! As you know I always split all the email marketing specialists in two main groups – service users and software users. Also, I always say that email marketing software is still alive and kicking, and many of us (I mean email marketers) choose software instead of services.  As a proof I have a video from Software Advice. My friend Lauren Carlson and Brian Brown from Silverpop discuss few smart strategy tips on how to improve your email marketing campaigns. Please click the image below to proceed to the video.

Hey guys, Hope you’re doing great! The sky is the limit when it comes to email campaign improvement. Also, sometimes it’s hard to determine what to start with. That’s why I would like to provide you with a list of 12 questions that you may ask yourself about your email campaigns – this will make it easier to develop and improve your email campaigns. Let’s start! 1. Do you send out email just because you need to or it’s scheduled or because it’s a good time and place for your current mailing? 2. Do you know why you send emails […]

Hey guys, Hope you’re doing great! As you know Pinterest is the fastest growing social network in history with 20 million unique users these days. Pinterest is a very interesting social network, not only because of tons of useful pictures, but because of its business opportunities. Today I would like to discuss the ways you can improve your email marketing campaigns with the help of Pinterest. Actually, there are 3 ways you can use Pinterest for your email marketing campaigns: Emails containing Pinterest-generated content Emails prompting subscribers to follow your business on Pinterest Emails with the content your recipient will […]

Hey guys, Hope you’re doing great! Subject line catches attention a lot, so does an email headline. These two pieces of text are your chance to catch subscriber’s attention. I used to write much about subject line techniques but never did it for a headline. This time I will walk you through the creation of a perfect email headline. Let’s start! 1. Open your mind. Forget about styles and details – first off, you should write down as many ideas as you can. No matter if they sound stupid to you – you need a list to choose from, to […]

Hey  guys, Hope you’re doing great! As we all know large companies have marketing departments that are capable of boosting all marketing activities, including an email marketing. This article is for small and medium businesses that can’t afford a separate department but still want to dominate email marketing. If you’re among them, then these 5 tips on subscriber engagement are right for you. These tips are good to start with if you plan to develop your email campaigns and make your corporate style better. Let’s start! 1. Have a subscription form on every page. Some websites have subscription forms on […]