Massmailsoftware Blog category Marketing

Hey guys, Hope you’re doing great! We all know how testimonials are important and how they help us to improve our businesses. Real live testimonials is a real treasure for online business owners as there is hundred of ways to use testimonials in your advertising and promotional campaigns. I would like to share with you 7 ways to have more testimonials from your clients and leads. Let’s start! 1. Have a great product Sounds a bit lame, but that’s the first and the most important tip. Your product must be worth making a testimonial about. 2. Offer free beta-tests Beta-tests […]

Hey guys, Hope you’re doing great! As you know a FREE word was a dirty word for most of the spam filters. Sometimes it totally ruined email campaigns. But is it still a mistake to use a FREE word in your email messages nowadays? That’s the question! Hubspot has tested this. They prepared 2 versions of the email message regarding their new Report they were giving away for free. 1 version: “Free Report” phrase in a subject line + 3 words FREE in the body of the email. 2 version: “SEO Report” phrase in a subject line + no free-word […]

Hey guys, Hope you’re doing great! GetResponse published an infographic I just can’t ignore – it perfectly describes the timing aspect of email marketing. This will help you to understand what time is the best to reach your leads and clients. Please enjoy!

SMS message and SMS marketing progress is on the topic of interest for today. There are a lot of talks over the “death” and ineffectiveness of mobile marketing. Infonetics Research says that, despite the growth of the mobile Internet, SMS will remain a priority and popular communication mode for the next 4 years, for both personal and commercial use. And accordingly, SMS marketing will continue to take a leadership position, surpassing even the IM (Instant Messages). According to Forrester Research, Inc. the advertisers will spend more than $ 8 billion on mobile marketing in 2016, up 38% over current spending, […]

Hey guys, Hope you’re doing great! We all know how good subject lines are important, and that it’s a real art to prepare a good one for your email campaign. I’ve stumbled upon some statistics I want to share with you. I have TOP subject-line words that drive best results and open-rates for Hubspot and Mailchimp users. I will try to keep it short and easy-to-follow. Let’s start! TOP words that boost email open rates for Hubspot users are: secret e-sales awesome skills ebook helpful shipping TOP words that boost opens for Mailchimp users: posts jobs survey week’s e-newsletter issue […]

Hey guys, Hope you’re doing great! As you know Gmail is one of the most popular web-based email clients nowadays and the amount of Gmail users is still growing really fast. Gmail is very special email platform – it’s really good and useful, but at the same time it has a lot of barriers and algorithms that make your mass email campaigns reach Spam folder. We do not support spam in any way, but sometimes Gmail blocks non-spam emails. I would like to provide you with 5 tips on how to break through Gmail’s barriers and make your emails hit […]