Massmailsoftware Blog category Marketing

Hey guys, St. Valentine’s Day is coming and we would like to make our clients, readers and visitors a little more happier with our special gift 🙂 This time we have created 5 St. Valentine’s Email Templates for you! But before you download and start using our new-hot-n-sexy email templates we want to wish you only the best, wish you love, peace and harmony. Let’s start every day as a Valentine’s Day – with love and care! And now, I’m happy to show you email templates we have for you! You can easily download them now or see the previews […]

Hey guys, Hope you’re doing great! What catches recipient’s attention most? Subject line, right! Subject lines make recipients open emails, no opens – no conversions. As you understand whole email campaign depends on the subject line you used. Subject line is just one sentence, but it’s a real art to prepare a good one. This time I would like to remind you of 5 steps that will help you to prepare a perfect subject line. Let’s start! Step 1. Informative > Promotional Emails with informative subject lines are opened more often than ones with the promo subject lines. Make it […]

Hey guys, Hope you’re doing great! We all know that sometimes email marketers forget about daily/weekly mailings and stay out of touch with their subscribers. That’s bad, but still can be fixed. I would like to provide you with 5 steps on how to restart your mailings and fix your sender-recipient relationships. Please enjoy! 1. Introduce yourself Even if your mailings contained corporate style, logos, custom design, you need to re-introduce yourself and make sure your subscribers know who you are. Here are few points to include in your re-start mailing: 1. Corporate style, design, logo 2. Introduce yourself as […]

Hey guys, Hope you’re doing great! From time to time I receive questions regarding the deliverability – how to improve it, and what’s more important – how to determine and control it. This isn’t an easy question since there are so many factors that you “can’t” effect – blacklists, servers, IP – sure you can choose them more wisely, but still this isn’t something you can control, like your content or your list. I found a great email deliverability checklist at Emailvendorselection.com and I want to thank Linda Misauer for such a great info. Let’s start! Email Deliverability checklist How […]

Hey guys, Hope you’re doing great! Year 2013 has started and we all are waiting for new email marketing trends, techniques and 2012’s statistics. But it’s important to keep in mind best old techniques that worked good and will work good for a long time – I would like to provide you with email marketing tips that are still actual and need to be used in your campaigns. Let’s start, and let this year be the great year for all email marketers! 1. Proper and obvious links. Links are traffic-gates to your website. Make sure your links are visible, and […]

Hey guys, Hope you’re doing great! Online marketing is developing at a speed o light, and email marketing is one of the leaders here. We all know how social media and different mobile devices effected email marketing methods, but many of email marketers still make some mistakes. I would like to provide you with 4 modern email marketing tips so your business stays up to date. Let’s start! 1. Tapping. No, I’m not talking about guitar playing techniques this time (though I would love to). Touchscreens changed our life, changed the way we interact with devices and information. If you […]