Massmailsoftware Blog category Guest Posts

Hi guys, Hope you’re doing great! As you know email design is extremely important – it can boost your click-throughs or make people trash your emails. I won’t tell you which colors to use or which fonts are the best, but I’m here to show you most fatal mistakes of email design, so you can fix yours. Please enjoy! 1. Forgetting to say Hi! Your “Hi!” is your header – your header must be informative and recognizable. It’s the first thing recipients see – make it look perfect. What about ordinary “Hi!”: Show respect to your subscribers – always salute your […]

Hey guys, Hope you’re doing great! As we all know delivery is the key aspect of email marketing, and all of email marketers do their best to increase delivery rates. Sure, this can be achieved in many ways, for example, by improving technical base (servers, SMTPs, etc) or by optimizing email message and working with the email list. But it’s always good to know the latest news from the “battlefield”, so please see the statistics on email delivery and email complaints below. Please enjoy! P.S. More tips from the Return Path Report: 1. The highest complaint rates (~3%) appear in […]

Hey guys, Hope you’re doing great! Let’s take 1999 as the year of email marketing’s birth. 13 years old advertising niche. But how email marketing changed since 1999? I will not talk about huge amount of email advertising agencies, services and all the global things and progress – let’s stick to the basics of email marketing. 1. Just email. back in 1999 it was just email-only marketing – 1 sender, few recipients, direct advertising with an offline info. Nowadays we mix it a lot – we include social media and social network accounts in our mailings, we allow social network […]

Hey Guys, Hope you’re doing great! We all know that a subject line is one of the key factors that “push” a recipient to open your email marketing message. On the one hand email subject line should be very informative and not misleading, on the other – you should follow some tricks that works best and increase an open-rate. I would like to provide you with 4 quick tips to email subject-line optimization – this will increase your open rates! Please enjoy. 1. Avoid Spam-Words. Spam words are still a popular spam-filtering method nowadays. Avoid using words SEX, VIDEO, FREE, […]

Hey guys, Hope you’re doing great! As we all know, Email Marketing is still one of the most precious sale generation engines and B2C communication channels. I want to provide you with fresh facts and statistics on Email Marketing I found using FactBrowser engine. These email marketing facts and statistics of 2012 will help you to rate and improve your email marketing campaigns. Please enjoy! Email is really global. There are more than 3.2 billion email accounts nowadays, and 85% of internet users access email. Email usage by young people decreased by 34% among 18-24 year-old users in United States […]

Hi guys, Hope you’re doing great! Many of you are email marketing professionals, experts and gurus, but still some of you may just have started email marketing career. When I started this 4 years ago it was so hard to follow tons of new information, new strategies, tips, tricks and more. There is so many information on email marketing on the web and it’s really hard to find out the right one to start with. That’s why I would like to provide you with 3 email content tips that will be useful for beginners and non-professionals. Please enjoy! Write to […]