Massmailsoftware Blog category Guest Posts

Hey guys, Hope you’re doing great! Many of specialists and research-guys discuss the future of email marketing, but I always believed that this marketing channel is still live’n’kicking and the only future for email marketing is the bigger market and success. This Infographic below shows email-marketing-related statistics from different research groups. I guess this is the best way to be sure email marketing will have a long and shiny road ahead. Please enjoy!

Hey guys, Hope you’re doing great! Online marketing is developing at a speed o light, and email marketing is one of the leaders here. We all know how social media and different mobile devices effected email marketing methods, but many of email marketers still make some mistakes. I would like to provide you with 4 modern email marketing tips so your business stays up to date. Let’s start! 1. Tapping. No, I’m not talking about guitar playing techniques this time (though I would love to). Touchscreens changed our life, changed the way we interact with devices and information. If you […]

Hey Guys, Hope you’re doing great! We all know that most of emails sent are opened on mobile devices, and smartphones are still the biggest part of all mobile devices. Don’t forget that smartphone is “just” a phone and you need to keep this in mind when you prepare and send your emails. I’ve compiled 5 tips on how to optimize email campaigns for mobile devices. Please enjoy! KISS! Keep It Simple, Stupid. This means you should make subject lines short, easy-to-understand and interesting. Test it a lot. Never stop testing new mobile platforms and browsers. You need to be […]

Hey guys, Hope you’re doing great! I would like to provide you with the list of tips that will help you to create perfect email signature. 1. Keep it as laconic as you can, but be sure to provide all the important information. 4 lines is some kind of accepted standard. 2. Use pipes (|) or colons (::) to separate text within the line and condense information. 3. Back to the roots – simple plain text is best; skip colors, custom fonts and images. 4. Always use the accepted signature delimiter (– ) to help your signature get recognized as […]

Hey guys, Hope you’re doing great! As you know Pinterest is the fastest growing social network in history with 20 million unique users these days. Pinterest is a very interesting social network, not only because of tons of useful pictures, but because of its business opportunities. Today I would like to discuss the ways you can improve your email marketing campaigns with the help of Pinterest. Actually, there are 3 ways you can use Pinterest for your email marketing campaigns: Emails containing Pinterest-generated content Emails prompting subscribers to follow your business on Pinterest Emails with the content your recipient will […]

Hey guys, Hope you’re doing great! It’s pleasure for me to provide you with email marketing tips and tricks so as discus common mistakes and provide you with solutions. I had few posts regarding popular email marketing mistakes and I see that this problem is still actual. I am subscribed to a lot of mailings and I’m not always happy with what I receive. Sure, the best emails I get are from large corporations or niche-related websites, but it’s really possible to make your mailings better and act like a large companies – with all the style and attitude. Today […]