Massmailsoftware Blog category Guest Posts

Hey guys, Hope you’re doing great! We all know how important email lists are, these are real sales engines for all the email marketers. Having a mailing list isn’t just a money-making opportunity, it’s also a responsibility. Yes, right, you are responsible of what you do and what you send. It’s really important to keep your email list updated and clean. I know how sad it is to remove inactive subscribers and reduce the total amount of your subscribers, but it’s a must, and I’m going to tell you why. Let’s start! 1. Deliverability problems All the email lists have […]

Hey guys, Hope you’re doing great! What’s the most precious thing for all the email marketers? Right, the email list! Hope all of you understand why buying or using third-party email lists is wrong, so I want to discuss email list building today. Email Pop-Ups are one of the most old and interesting email list building tools – and I guess this never gets old. Some of you may think it’s easy as 1-2-3 to create some kind of pop-up asking for an email sign up, but it isn’t. Creating perfect email pop-up is as important and interesting as creating […]

Emotions That Stimulate Engagement It’s important to give your subscribers and recipients right emotions and stimulate them, make them feel what they and we want. Anticipation: People are really curious. You can use this to your advantage when preparing your email campaigns. Fancy images, galleries, trigger words, and teaser content all help to stimulate your subscribers. Make them feel interested. Joy: Happy customers will definitely buy more and not even once. Keep your clients happy by offering high-value content, positive imagery, and well-written email message. This will also increase the loyalty and make your brand look more stable and better. […]

Hey guys, Hope you’re doing great! What catches recipient’s attention most? Subject line, right! Subject lines make recipients open emails, no opens – no conversions. As you understand whole email campaign depends on the subject line you used. Subject line is just one sentence, but it’s a real art to prepare a good one. This time I would like to remind you of 5 steps that will help you to prepare a perfect subject line. Let’s start! Step 1. Informative > Promotional Emails with informative subject lines are opened more often than ones with the promo subject lines. Make it […]

Hey guys, Hope you’re doing great! We all know that sometimes email marketers forget about daily/weekly mailings and stay out of touch with their subscribers. That’s bad, but still can be fixed. I would like to provide you with 5 steps on how to restart your mailings and fix your sender-recipient relationships. Please enjoy! 1. Introduce yourself Even if your mailings contained corporate style, logos, custom design, you need to re-introduce yourself and make sure your subscribers know who you are. Here are few points to include in your re-start mailing: 1. Corporate style, design, logo 2. Introduce yourself as […]

Hey guys, Hope you’re doing great! From time to time I receive questions regarding the deliverability – how to improve it, and what’s more important – how to determine and control it. This isn’t an easy question since there are so many factors that you “can’t” effect – blacklists, servers, IP – sure you can choose them more wisely, but still this isn’t something you can control, like your content or your list. I found a great email deliverability checklist at Emailvendorselection.com and I want to thank Linda Misauer for such a great info. Let’s start! Email Deliverability checklist How […]