Massmailsoftware Blog category Email Marketing

If you do not know what email marketing metrics analytics is, then you are welcome! Read the article and find out how to make your newsletter 50% better.

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer? Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

In the case you need some more insights on the most important email analytics & metric, as well as effective tools for measuring, look through the latest list of KPIs in an incredible infographics that help you to always evaluate the work of your mailings.

How to stop text message? Many marketers feel that it is not necessary to make sure that it is easy for a customer to unsubscribe from texts. To refuse getting SMS is a natural right of any subscriber. And sooner or later it happens. Your task is to arrange it effectively with respect to our clients and no harm for our messaging success.

Personalization of email newsletters is the process of creating emails that take into account the personal data of their recipients: their preferences, interests, place of residence, gender, age, and other factors. Continue reading to find out what that is and how to use it appropriately to achieve success in email marketing, which way is too challenging nowadays.

The frequency of sending email newsletters influence the effectiveness of the whole campaign. Read the article to find out how often to send emails to build strengthen email campaign.