Statistics is the greatest human invention and the most powerful marketing tool. During my researches I’ve found top 14 most horrible words for all customers. So if you’re professional businessman – you should check it for yourself and learn them! Let’s start, my friend! 1. Price This may be one of those “unavoidable terms” and in fact is one that seems to be expected in ecommerce sites, however, it might be worth testing different terms, or leaving it out completely (instead of saying “Price: $xxx” consider just listing the price as “$xxx”). Again, this depends on the site. 2. Cost […]