Massmailsoftware Blog category Email Marketing

If email was a country its 1.4 billion populations would make it the largest in the World, bigger than China, bigger than the populations of the USA and European Union combined. 247 billion emails are sent each day. That’s one email every 0.00000035 seconds. In the time that it takes you to read this sentence some 20 million emails have already entered cyberspace. Every second the World email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size). $13.4 billion. This is the number of direct marketing dollars […]

Emphasize with Words Not Exclamation Marks In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command. While preparing an e-mail for a marketing campaign we suggest the following: Not to use exclamation marks in the email content. If you feel the need to use an exclamation point, reread and redo the sentence […]

What is bluetooth marketing? Bluetooth is a short distance communication technology, initially developed to replace cables connecting portable or fixed devices. Two key features of the technology are its low cost and low power. Bluetooth marketing is the process of transmitting promotional content through this bluetooth wireless technology to potential customers. To transmit bluetooth messages a bluetooth transmitting product is required. What can be sent over bluetooth? A huge range of digital content can be sent via Atomic Bluetooth Sender, including:

Wow, introducing hot blogging techniques! Pros and Cons, DOs and DON’Ts, advices, tips and tricks. Enjoy! First off, some basic guidelines on blogging, if you use a service blogger.com they have their own terms and conditions for posting content. You can’t just post anything, so always read the T&C’s. If you don’t follow their rules, your blog will probably get deleted. And that’s not the best way to start a blogger career 🙁 If you host a blog on your own hosting account, using software like WordPress – you have full control over the content you post, so your blog […]

1. Email marketing is not hard. I know it seems complicated, but with email marketing software like Atomic Email Studio, creating professional emails is really easy. 2. You don’t need to know HTML. Again, programs like Atomic Email Studio make it easy for dummies to create gorgeous templates (I mean, I make them, so come on, they can’t be that hard). I actually don’t like it when a client wants to complicate it and makes me use HTML. Me ‘n HTML don’t get along so well. 3. The best days to send emails are Tuesdays, Wednesdays and Thursdays. Why? Because […]

Google’s Friend Connect generated a lot of buzz in the market as soon as it was launched as private beta (do not doubt Google’s brand value). Very few people could actually play with it in the initial days. However, now, it is available for installation on your website or blog. But, what does it really have for a novice blogger who can barely put his thoughts in a WYSIWYG editor (undoubtedly the majority)! Simply nothing. Why Google’s Friend Connect (FC) has nothing to offer me in its present state? …