Massmailsoftware Blog category Email Marketing

Why Email Marketing? Experts and small businesses agree: “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” DMA Interactive

  “…more than 100 million data records of U.S. residents have been exposed due to security breaches every year.” It’s a mobile, connected world – and companies are paying the price for not monitoring and controlling electronic communications as they exit the safety of the company. While most organizations scan inbound email for unsolicited or dangerous content, most fail to check their outgoing email, IM and other Internet-based communications, essentially allowing the unauthorized or unintentional transfer of sensitive information outside of the organization.

Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder. Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

There are many options of using email lists, but what are the best practices or best ways of using them? We suggest the top 7 ways that you can utilize these resources, and we will also present options for using professional software for collecting of email addresses. * Marketing Email lists are widely used in e-mail marketing. Things to consider when using email lists for this reason is the targeted audience, the product you’re marketing and the amount of people you want to reach. A thorough research of the marketing data and focus on the target audience will ensure that […]

1. Be concise and to the point. Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read. 2. Answer all questions, and pre-empt further questions. An email reply must answer all questions, and pre-empt further questions – If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customer’s time but also cause considerable frustration. Moreover, if you are […]

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