Massmailsoftware Blog category Email Marketing

Email marketing is very profitable business, and like every business it has rules. Here are few topics to make your email marketing business more stable and profitable. Don’t make mistakes listed below, and you’ll see how your email marketing business grow! You do not have a permission-based mailing list. Unless you have the recipient’s permission, you may be sending spam, which is against the law. Too many business owners take shortcuts and buy e-mail lists or compile them in unethical manners, such as harvesting them from the Web. Spam also hurts the reputation of your business. The CAN-SPAM Act provides […]

Inactivation campaigns will become more important, thanks to ISPs giving weight to engagement metrics when determining whether to deliver to the inbox or junk folder or to block email. Marketers with 50% or more of their list inactive will have to start devising strategies to deal with reducing that level. It will start with each company defining what “inactive” is for them, then progress to segmentation tactics to message inactives differently, and possibly culminate with reactivation campaigns that give subscribers a chance to reaffirm their interest or be dropped from the list. There was a panel of 20-somethings fresh out […]

Hi marketers! Ready or not, 2010 is here. It’s time to boost your email marketing sales, right? And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy. And I mean that 2010 is the year of email marketing! To ring in the New Year, we’ve compiled 5 email marketing tricks, tips and techniques that are likely to gain even more ground this year. 1. Integrating Email With Social Media. This email marketing […]

Shocking email marketing statistics 2009. Avoid these numbers – try reliable software! 1. 21% of email recipients report email as Spam, even if they know it isn’t 2. 43% of email recipients click the Spam button based on the email “from” name or email address 3. 69% of email recipients report email as Spam based solely on the subject line 4. 35% of email recipients open email based on the subject line alone 5. IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists

If the recent StrongMail “2010 Marketing Trends” survey is correct, online marketing spending will be up in the coming year. According to the report, 89% of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50% of businesses saying they would allocate additional dollars to their marketing efforts. The survey, conducted online Nov. 17–25, surveyed 1,057 business executives. What will they be spending their dollars on? Social media and e-mail marketing are the top two areas, with 69% of respondents saying they will be increasing e-mail spending; 59% saying they would be […]

Why hundreds of thousands of marketers and business owners choose Atomic Email Marketing Software? No matter how good your email marketing campaign is in terms of content, no matter how big your mailing list is, if you do not have the proper tool to distribute it and then check the results, all of your hard work will be in vain (Unfortunatelly…). Atomic Email marketing software is designed to make this final step easier and more beneficial. And we mean – really increase ROI and profit. There are a large number of companies currently offering different email marketing solutions. What we […]