Massmailsoftware Blog category Email Marketing

Well, email delivery is a tricky subject (so as any part of Email Marketing) – if you don’t contact your email list often enough, they won’t know who you are and they won’t open your email. On the other hand, if you send several emails per week to your list, you risk annoying your list members. It’s a delicate balance. Each list will be managed a little different, but here are four things to consider when you’re trying to set up your email delivery schedule. We are here to provide best Email Marketing tips, tricks and tactics, so… Let’s start! […]

If you are considering launching email marketing campaign or just an email newsletter – these tips are written for You! These are 25 tips to help you understand email marketing and email newsletter publishing strategies. *E-newsletters establish a regular link between brand and customer. *Email provides instant contact for urgent announcements or releases. *Customers can receive messages wherever they are, either at home, at work or mobile. *Many customers spend a majority of their time at a computer where the message is delivered. *A well crafted email campaign can provide value to, and educate customers.

Hey guys, We all know that best results come with testing. Actually it’s more like “time x research = money”. And Email Marketing is not the exception! Here are 6 simple steps to test email marketing campaign. Steps are highly optimized, so you can test any of your email marketing campaigns. Step 1: Ask a Question Start the testing process by asking a question. What are you hoping for? Determine a specific goal to accomplish rather than attempt multiple goals with one blanket approach. A series of small steps can be easy to test and analyze:

Email Marketing and Social Media Marketing – two parts of one business! Best fit each other in money making and lead generating. It’s email marketing for social media, and social media for email marketing. Let’s combine these two different topics this time and see what’s the best technique to generate leads! An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI). According to the study of over 380 executives …

I always loved statistics, different statistics. Stats always help to make a choice. Here are most important Email Marketing Statistics for 2009-2010. As I say – know your market and know your customer!

Best day to send emails. Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales. On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) […]