Massmailsoftware Blog category Email Marketing

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy! 1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file size low, preventing your e-mail from being blocked for being too large. If you’re unsure of the dpi of your graphic, go to where it’s stored and open the file. Then right mouse click and select Properties. You may need to open the “More” link […]

Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. So you want to be sure the impression you’re creating is a good one. Here are few tips that are so important to impress your clients with your email marketing campaign. That’s what you need to convert leads into subscribers and subscribers into customers! 1. […]

Ladies and Gentlemen, Friends, Happy Customers, We are glad to announce that we’ve started developing process of the new Atomic Email Hunter version! What’s NEW in upcoming version: Faster HTTP / HTTPS Scan Email / Mobile Phone number extracting Connection with Email-sending and SMS-sending modules Social Media connections Java Script link recognizing Atomic Smart Engine – filling and submitting forms to get deeper access Multitasking and Much, Much More!

What, you don’t have a signature for your email messages and articles? Then you are missing out one of the cheapest, but most efficient marketing tools. But how do you create the perfect signature for your business? Let me show you: When creating your own promotional email signature, first you have to figure out how you want the reader to react. Do you want her or him to visit your web site, to purchase your products, or to join your newsletter?

Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released in July by the Direct Marketing Association. Marketing e-mails are also bouncing back at a rate of 3.72% and seeing a unsubscribe rate of 0.77%. Response rates for direct mail marketing pieces have also held steady, according to the organization, seeing rates of 3.42% for a house list and 1.38% for prospect lists. Marketing Association also noted that outbound telemarketing to prospects had the highest response rate at 6.16%, […]

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that? Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from […]